PR und Integrierte Kommunikation, Communications MSc

The course study plan is based on encouraging the debate within communication sciences on integrated communication*. Experts from business and science then build on this, teaching practical knowledge, PR and marketing strategies and instruments, competencies in the fields of law, political and social systems, as well as top management skills. The aim of this course is to train professionals in the fields of corporate communication, public relations (PR), marketing and advertising to become communication managers who have a broad range of competencies, can think laterally, and operate at an interdisciplinary level. Today, any communications officer or spokesperson wanting to support their CEO in the best possible way must be capable of doing more than just drafting a press release or developing media contacts. He or she must be aware of the concept of corporate identity and of modern management approaches such as corporate social responsibility (CSR), not to mention intercultural communication, lobbying and much more besides. Our students are prepared for demanding management roles in the field of public relations, be these in companies, lobby groups, (non-profit) organisations or as external communication consultants in PR agencies.

* We use the term “integrated communication” to refer to the strategic interlinking of all communication disciplines (e.g. public relations, corporate identity, advertising), instruments and channels, regardless of whether this is in terms of time, formality or content. The goal is to create a consistently demonstrative image of companies, organisations or individuals.