PR und Integrierte Kommunikation, Communications MSc – Heidelberg/KölnMaster of Science (MSc)
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| Target group | This course is intended for people from the fields of communication, PR, advertising and corporate communication as well as press offices. |
| Admission requirements |
A completed undergraduate-level degree or equivalent qualifications based on several years of professional experience are prerequisites to your application. Every applicant who satisfies these entry requirements is invited to an individual entrance interview. Minimum age: 24 years Entrance interviews take place on an ongoing basis. |
| Language | German/English |
| Start | 22 October 2012 | Deadline for applications: 5 September 2012 | Secure your place in the course now. |
| Certificate | Master of Science (MSc) |
| Duration | 4 semesters, extra-occupational 15 weekend and four weekday modules |
| ECTS-Points | 120 (Info about ECTS) |
| Course fee | EUR 13,900.00 |
| Venue | PR PLUS GmbH Heidelberg |
| Organizer |
Center for Journalism and Communication Management Department for Knowledge and Communication Management PR PLUS GmbH Heidelberg |
| Contact |
Mag. Brigitte Reiter Phone: +43 (0)2732 893-2702, Fax: +43 (0)2732 893-4700 E-Mail: brigitte.reiter@donau-uni.ac.at |
With 11 weekend and six weekday modules, this MSc in PR and Integrated Communication provides communication trainees with the ability to make use of the various communication disciplines in a strategically coordinated way. The course study plan is based on encouraging the debate within communication science on integrated communication*.
Experts from business and science then build on this, teaching practical knowledge, PR and marketing strategies and instruments, competencies in the fields of law, political and social systems, as well as top management skills. The aim of this Master’s degree is to train communication trainees in the fields of public relations (PR), marketing and advertising to become communication managers who have a broad range of competencies, can think laterally and operate at an interdisciplinary level. Our students are prepared for demanding management roles in the field of public relations, be these in companies, lobby groups, (non-profit) organisations or as external communication consultants.
The course participants in Germany following a study plan that adheres to the curriculum at the Danube University Krems. PR PLUS is responsible for managing, carrying out and organising the courses that take place on site in Heidelberg and Cologne.
* We use the term “integrated communication” to refer to the strategic interlinking of all communication disciplines (e.g. public relations, corporate identity, advertising), instruments and channels, regardless of whether this is in terms of time, formality or content. The goal is to create a consistently demonstrative image of companies, organisations or individuals.
Program director |
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