DEUTSCH ENGLISH

Faculty of Health and Medicine

Department for Health Sciences and Biomedicine Department for Evidence-based Medicine and Clinical Epidemiology Department for Interdisciplinary Dentistry Department for Clinical Neurosciences and Preventive Medicine Department for Psychotherapy and Biopsychosocial Health

Faculty of Business and Globalization

Department for Management and Economics Department for Business Law and European Integration Department for E-Governance and Administration Department for Migration and Globalization Department for Knowledge and Communication Management

Faculty of Education, Arts and Architecture

Department for Continuing Education Research and Educational Management Department for Interactive Media and Educational Technologies Department for Arts and Image Science Department for Building and Environment

Medicine, Health and Social Services

Health Promotion and Social Services Clinical and Evidence-Based Medicine Management, IT and Technology in Health Care Care Pharmaceutical Services Psychotherapy and Biopsychosocial Health Therapy Chinese Medicine and Complementary Medicine Regenerative Medicine and Orthopedics Dentistry

Economics and Business Management

Event- and Tourism Management Financial Management Management, Human Resources and Organization General Management IT, Project- and Process Management Logistics, Transport and Energy Management Security Management Strategy, Innovation and Marketing

Law, Administration and International Affairs

European Integration and International Affairs Integration and Migration Public Administration Special Law Skills

Education, Media and Communication

Education Management and Pedagogy Communications and Journalism Media Design and Media Management

Arts, Culture and Building

Architecture and Building Services Engineering Image Science and Media Art Property and Facility Management Arts and Cultural Management

Study Course Search Information Material Studying and Bologna process

Bologna Process

ECTS Study Grants FAQs

Fields of Research

Press Releases Image Download Contact

Education, Media and Communication

Media Design and Media Management Suchmaschinenmarketing Inhalte Anmeldung

Suchmaschinenmarketing

Suchmaschinenmarketing - Imagebild

Contents

Module 1 (3 consecutive days)

Schedule	Issues
Day 1a, 9.00 - 16.30 Uhr	Search Engine Optimization 1 (Introduction)
Day 2a, 9.00 - 16.30 Uhr	Google AdWords 1 (Introduction)
Day 3a, 9.00 - 16.30 Uhr	Search Engine Marketing and Legal Aspects

Module 2 (3 consecutive days)

Schedule	Issues
Day 1b, 9.00 - 16.30 Uhr	Search Engine Marketing: Status quo and Trends
Day 2b, 9.00 - 16.30 Uhr	Google AdWords 2 (Immersion)
Day 3b, 9.00 - 16.30 Uhr	Search Engine Optimization 2 (Immersion)

The modules are based on one another, but can be booked separately, too.
Didactically, the immersion days allow participants to integrate their own experiences with SEM into the seminar.
Moreover, day 2 with Google AdWords especially prepares the participants for the Google online-certification "AdWords Qualified Professional".