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Free Webinar with Sound Branding Expert John Groves


Online Event (Webinar)
In order to better succeed in today’s music industry, music professionals including artists, producers, agents, or managers, need to constantly adjust to fast-evolving industry and market models and dynamics, including rapid technical innovation and undertaking multiple roles. Welcome to our Music Connect webinar series! Listen to established, international industry professionals talk about industry trends, new and evolving market dynamics, innovation, competitiveness and education . And join the discussion!

Our post-graduate Master’s program course director, Miguel Kertsman, moderates the webinars and is also available for questions about our M.A. programs in Music Management and Music for Applied Media.


Closed events:


 Live Event 1 | Music Entrepreneurship
August 6, 2015 3pm (UK time) / 4pm (AT time)

Topic: Music Entrepreneurship | Invited guest speakers: Andrew Armour (Benchstone Limited, Henley Business School, BIMM London, UK), Prof. Reynaldo Sanchez (University of Miami, Frost School of Music, USA)


Live Event 2 | Music Licensing
October 22, 2015 3pm (UK time) / 4pm (AT time)

Topic: Soundcheque London Managing Director Harry Leckstein will discuss the music licensing field.


Live Event 3 | Sound Branding
May 12, 2016   3pm (UK time) / 4pm (AT time)

Topic: Leading sound branding expert John Groves, Groves Media Hamburg, discusses the fascinating world of sound branding, sonic marketing and opportunities for composers, musicians, and music managers in the field.



Join the Live Event

To join us online, login at least 10 minutes prior to the webinar using the below details:

Login Page:
Login: Select option "Enter as a Guest", add your name, and enter the room.


System Requirements: You will need Internet access, a headset and standard Internet Browser configuration. If you have never attended our MusiConnect webinars before, please test your connection prior to the meeting at .



The webinar will be held in English and will be free of charge. To register for this live event, please leave your name and contact details:

Name **
E-Mail **
**   Pflichtfelder bitte vor dem Absenden ausfüllen!
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Andrea Kaufmann

Telefon: +43 (0)2732 893 - 2571
Fax: +43 (0)2732 893 - 4570
Donau-Universität Krems
Zentrum für Angewandte Musikforschung
Dorrek-Straße 30
3500 Krems