DANube Urban Brand - a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity

The DANUrB cultural network aims to strengthen the Danube regional cultural identity and brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return. The main goal of the project is to create a comprehensive spatio-cultural network, a “European cultural promenade” connecting all communities along the Danube, unifying these into one tourism destination brand, offering thematic routes and development possibilities that can increase the number of visitors and can prolong their stay in the region. Project partners – relevant universities, regional municipalities, NGOs and professional market based agencies - will create a network and common platform to work along a sustainable cultural and tourism strategy, proving that a common Danube urban brand can bring social and economic benefits at once.