• Promotes transdiciplinarity and multiculturality as an innovative approach towards the challenges encountered for the provision of digital health
  • Unites activities in entrepreneurial education including strategic management, digital innovation and international business creation (knowledge triangle) in healthcare.
  • Enables exchange between students, entrepreneurs, practitioners, researchers etc. from the relevant fields of knowledge and practice and provide an hands on experience.

Course Overview

The Healthcare System & the use of data


Course 1: Overview of the health system, current trends and challenges (2 ECTS-Points), Learning outcomes 1-2 

Course 2: New technologies and data in the Health System (2 ECTS-Points), Learning outcomes 3-4 

Course 3: Regulatory framework and data protection (1 ECTS-Point), Learning outcomes 5-6 

  1. Outline the role of digital technologies in the health system and their impact on stakeholders 

  1. Analyze the digital transformation of health systems and the use of data analytics, artificial intelligence, and machine learning to optimize workflows and improve patient outcomes 

  1. Differentiate the new technologies in the health system 

  1. Analyze the economic implications of digital technologies in the health sector, including cost reduction and revenue generation opportunities 

  1. Assess the challenges of managing and securing sensitive health data 

  1. Evaluate data generation, privacy, and security considerations in the health system, including regulatory requirements and best practices for data management (RGPD and Data privacy).



Business models for digital healthcare


Course 1: Business model: from theory to practice (3 ECTS), Learning outcomes: 1—3  

Course 2: Design and appraisal of business models in digital health (2 ECTS), Learning outcomes: 4-5 

  1. Illustrate a detailed and comprehensive understanding of the business model concept, its dynamics, and the role it plays in innovation 

  1. Synthesize the business model of an existing venture 

  1. Design drafts of innovative and sustainable business models 

  1. Recognize the main business models dedicated to digital health 

  1. Critically appraise a prospective business model in digital health. 



Healthcare data management

  1. Recognize the importance of data organization for enhancing health decision making and creating value from data. 

  1. Forecast the data, after the role of emergent technologies, different analytic approaches, and emerging descriptive and prescriptive modelling is understood. 

  1. Manage the lifecycle of health data, based on data creation. 

  1. Identify the main data management system and some possible HDM strategies. 



New technologies in Health I


Course 1: Diffusion and Regulation of New Technologies in Health (2,5 ECTS), Learning outcomes: 1—3 

Course 2: Additive manufacturing, digital twin and augmented operating room (2,5 ECTS), Learning outcomes: 4-6 

  1. Figure out the general patterns in the diffusion of new technologies in healthcare 

  1. Identify the regulatory environment of new technologies in healthcare 

  1. Recognize the various types of barriers that may impede large-scale adoption of new technologies in healthcare 

  1. Explain to a non-specialist audience how the studied technologies work, and what they enable to perform 

  1. Appraise the maturity level of the studied technologies 

  1. Devise innovative products and services in digital health that use the studied technologies 



New technologies in Health II


Course 1: Overview of the role of technology in healthcare innovation and its impact on the industry 

ECTS (1), learning outcomes 1-3 

Course 2: Digital Twins and companion app: applications and implications in healthcare 

ECTS (1), learning outcomes 4-6 

Course 3: Strategies for patient-centric design and development 

ECTS (1), learning outcomes 7 

Course 4: Application of virtual reality in healthcare: potential and limitations 

ECTS (1), learning outcomes 8-9 

Course 5: Growth hacking in the healthcare industry: principles and strategies 

ECTS (1), learning outcomes 10-11 

  1. Debate about new technologies and their use in health  

  1. Differentiate the current state and development of healthcare technologies  

  1. Analyze the tools and methods for structuring data management in healthcare 

  1. Analyze gaps in health care that can be closed with technology and data 

  1. Outline how digital technologies can address critical pain points in healthcare with precise examples 

  1. Differentiate applications to monitor and manage patients' health 

  1. Identify areas of improvement and opportunities for "patient-centered" innovation in healthcare using new technologies 

  1. Explain the trends in virtual reality and their interconnection 

  1. Discuss the ways of possible use of these advancements in healthcare 

  1.  Explore the concept of growth hacking and its application in healthcare entrepreneurship.  

  1. Differentiate the strategies and tools used to rapidly grow healthcare startups.  



Cross cultural competence in digital health


Course: Cross cultural competence in digital health 

5 ECTS-Punkte), Learning outcomes: 1—3 

  1. Illustrate pluralistic thinking  and self-criticism 

  1. Demonstrate the establishing of cultural expertise in various situations in the area of healthcare in foreign environments (eg correct use of problem-solving and decision-making ability worldwide, etc.).    

  1. Differentiate the tools for leading multiprofessional, multicultural, virtual, geographically dispersed teams in digital health area successfully 

The SDGs are included in all topics covered in this module. 



Digital Transformation and innovation for healthcare sustainability


Course 1: Digital transformation: the role of innovation (1 ECTS), Learning outcomes (1-2) 

Course 2: Introduction to Digital health (1,5 ECTS), Learning outcomes (3-4) 

Course 3:  Digital platforms for a patient centredness (1,5 ECTS), Learning outcomes (5-6) 

Course 4: Digital technologies for healthcare resilience and sustainability (1 ECTS), Learning outcomes (7-9)

  1. Demonstrate developing of digital oriented skills 

  1. Recognize the potential of innovation for facing crisis 

  1. Outline a digital health system and all it involves 

  1. Recognize the main products, services, and social innovations that have recently contributed to change the European healthcare scenario, together with the main IPR methods. 

  1.  Explain the differences in digital platforms and how they can be useful for patients  

  1. Create a concept for transforming emergent problems in healthcare in real business opportunities by applying a patient-centred approach 

  1. Identify the potential of managing and challenging risks through innovative strategies, products, or services to make European healthcare resilient, and in the long term sustainable 

  1. Differentiate how the innovation trigger a sustainable development of healthcare. 

  1.  Generate a concept of sustainable development in healthcare 



Methods of collaboration and valorisation of innovation


Course 1: From the industrial company to the digital startup: the emergence of collaboration 

ECTS (1), learning outcomes 1 

Course 2: The Digital Transformation of traditional companies: a new form of transformation through innovative project management 

ECTS (1), learning outcomes 2-3 

Course 3: New forms of governance and organization in the company 

ECTS (1), learning outcomes 4 

Course 4: The future of innovative project management: an open, participatory, and ephemeral mode 

ECTS (1), learning outcomes 5-6 

Course 5: Resourcing the means necessary for successful innovation 

ECTS (1), learning outcomes 7-8 

  1. Illustrate how to accelerate business growth (by avoiding decline and improving industry competitiveness through a deep understanding of innovation management) 

  1. Indicate how a company can transform itself through innovative projects as part of the Digital Transformation 

  1. Differentiate why and how the management of innovative projects differs from traditional project management organizations 

  1. Map out new forms of governance and organization: the liberated enterprise 

  1. Distinguish tools suiting the future-oriented innovative project management 

  1. Propose ideas for creating an open, participatory model 

  1. Explain strategies required to effectively valorize healthcare innovations 

  1. Develop their own innovative solutions to healthcare challenges by trying this out with peers within a course 



Leadership, Sustainability, Ethics & Data


Course 1: The different management styles through the major phases of management history 

ECTS (1), learning outcomes 1-2 

Course 2: Feedback culture in a team & behavioral profile  

ECTS (1), learning outcomes 3-5 

Course 3: Self-marketing as a manager 

ECTS (1), learning outcomes 6-7 

Course 4: Sustainable Development Goals (SDGs) 

ECTS (1), learning outcomes 8-9 

Course 5: Ethics and Social Responsibility 

ECTS (1), learning outcomes 10-11 

  1. Discuss the different management styles and the potential reactions within a team 

  1. Recognize the importance of leadership in achieving team results 

  1. Differentiate between various behaviors of employees and acting according to differences 

  1. Develop a culture of feedback and delegation 

  1. Master the basics of negotiation 

  1. Master the tools of self-marketing as a manager 

  1. Differentiate sustainable development goals and strategies for innovation and economic value 

  1. Debate about the role of innovation in order to achieve SDGs 

  1. Examine ethical and social aspects of professional activity 

  1. Comply with ethical challenges in the context of managerial decisions 

The SDGs are included in all topics covered in this module. 



International Entrepreneurship


International Entrepreneurship (5 ECTS), Learning outcomes: 1—4  

  1. Distinguish between the different types of SMEs in healthcare, outlining dis/advantages of each 

  1. Analyze external and internal environmental factors in healthcare business internationally, faced by SMEs and the impact they have in foreign markets 

  1. Critically discuss the latest concepts in the field of international entrepreneurship   

  1. Design a draft of company’s strategy acting as a digital SME in an international marketplace 

The SDGs are included in all topics covered in this module. 



Go-to-market strategies


Course 1: Trends, scenarios, and challenges of healthcare go-to-market 

ECTS (1,5), learning outcomes 1 

Course 2: How to develop and implement a healthcare Go-to-market strategy 

ECTS (1,5), learning outcomes 2-3 

Course 3: Analysing the pillar of Go-to-market strategy 

ECTS (2), learning outcomes 4-7 

  1. Critically discuss the current trends that are changing healthcare products and service 

  1. Differentiate types and the main elements of a Go- to-market strategy for healthcare companies or start-ups. 

  1. Analyze possibilities and options for Go-to-market strategy 

  1. Select the target market 

  1. Differentiate between Go-to-market strategies and marketing strategy/plan  

  1. Recognize the importance of reducing costs and time to market in order to implement the possible strategies 

  1. Collaboratively develope strategy scenarios designed for health companies. 



Digital Health prototyping


Course 1: Fast prototyping and product validation 

ECTS (1), learning outcomes 1 

Course 2: Prototyping techniques 

ECTS (2), learning outcomes 2-3 

Course 3: Prototyping workshop 

ECTS (2), learning outcomes 4-5 

  1.  Differentiate the principles of fast prototyping and validation methods 

  1. Demonstrate combining the set of prototyping techniques depending on tested innovative solution, 

  1. Create demonstrators and prototypes of innovative digital solutions, including mobile apps and services 

  1. Plan the prototype validation process with future clients, users and other stakeholders, including external investors. 

  1. Assess the results of validation in order to recommend the further steps in next product iteration. 



Business Lab


Course 1: Real-World Challenges in Health & Solutions 

ECTS (1), learning outcomes 1-3 

Course 2: Research & Teamwork in healthcare 

ECTS (1), learning outcomes 4-6 

Course 3: Pitch training and pitch presentation for healthcare 

ECTS (1), learning outcomes 7-9 

  1. Make distinctions of terms in business economics and market access in healthcare 

  1. Analyze real world challenges and evaluate tailor-made/potential solution 

  1. Synthetize the healthcare related background information and the market needs 

  1. Access to a toolset on how to address the challenges in healthcare industry 

  1. Identify unmet needs in healthcare 

  1. Propose the team’s own solution 

  1. Communicate business ideas in healthcare in a clear and concise manner  

  1. Predict the pros and cons of the solution to expert panel and peers 

  1. Evaluate peer solutions 



Summer School


Course 1: Digital health - theory revision, ECTS (1), learning outcomes 1-2 

Course 2: Practical prototyping of digital solutions, ECTS (4), learning outcomes 3-4 

  1. Compare available fast-prototyping techniques  

  1. Debate about the combination of the most suitable fast prototyping techniques for own (team) innovative solution 

  1. Design own prototypes, as well as evaluate their properties. 

  1. Communicate created prototypes to specialist and non-specialist audiences clearly and unambiguously. 



Citizens & Patients Activities


Course: Citizens & Patients Activities, ECTS-points (2), Learning outcomes: 1—3 



  • formulate problems that are amenable to citizens and patients 

  • evaluate the value of the learned skills in order to solve the concrete problems of patients 

  • perform in front of a broad public by presenting them current problems in a proper form 



Project Development


Course: Project Development ECTS (20), learning outcomes 1—4  

  1. Reflect on gained entrepreneurial experiences. 

  1. Identify a good business idea, in order to turn that idea into action.  

  1. Demonstrate constructively cooperating with others (colleagues, multiplicators, partners etc.) by initiating joint projects.  



Master Thesis



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