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General Management Professional MBA Program Structure Content Modules & Dates Specializations Faculty Scholarships Application

Professional MBA, Vertiefung International Business

Danube Professional MBA Specialization International Business Imagebild

Content of the Specialization Modules

Compulsory Modules

MODULE 1
Cross Cultural Leadership and Global Business Dynamics
  • Evolution of Cross-Cultural Competence and Cultural Sensitivity
  • Cross-Cultural Communication and Negotiation
  • Insights on Global Dynamics of doing business on an international scale
  • An understanding of the Responsiveness-Integration Dilemma of MNE’s

 

MODULE 2
European and International Law
  • European Internal Market Law
  • International Dispute Resolution
  • Strategies of Lobbying in the EU
  • Introduction to EU Capital Markets Law
  • International Tax Planning
  • International Company Law

Electives*

MODULE 3
International Finance
  • Financial Statement Analysis
  • Topics in Corporate Finance and Fundamentals of Capital Budgeting
  • Capital Markets
  • Risk Management

 

MODULE 4
Global Marketing and Brand Management
  • Globalizaton and the Central Principles of Global Marketing Management
  • Selecting and Serving Attractive Global Markets
  • Designing the Global Marketing Organization
  • Building and Maintaining Strong Brands
  • Global Brand Management

 

MODULE 5
Business Simulation
  • Advanced Marketing, Product Development and Advanced Manufacturing
  • Accounting and Finance
  • Quality Control, Financial Analysis

 

MODULE 6
International Study Trips (Silicon Valley - US; Vancouver - CA; ...)

 

 

* 2 or 3 modules are needed. Choice will be done together with the programm director.