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Authors caught in the middle?
Online music rights in Europe: book presentation by Rainer Rainer on February 8th, 2012.
The market for online and mobile music services in Europe is growing rapidly, yet its potential is not fully exploited. The future development of the music market depends on solving the question of how a music service operating in Europe can obtain the rights it needs to operate with legal certainty.

Rainer Rainer analyzed the reasons for the sluggish market development and the inadequate rights situation in Europe on February 8th, 2012 at the Center for Contemporary Music at the Danube University Krems on the occasion of the recent publication of his study with Gabler Verlag publishers.

He commented on the current market situation from the point of view of all stakeholders involved: „not only the authors are affected, but also users, right holders and consumers,“ says Rainer. His conclusion is an alternative licensing model that can stimulate urgently needed market impulses.

Rainer Rainer studied international business management at the University of Vienna and music management at the Danube University Kems. He works as a manager for an international accounting firm, as well as as a musician, promoter and producer.

Rainer, Rainer,
Erwerb von Online-Musikrechten in Europa. Marktanalyse und Entwicklung eines marktadäquaten Lizenzmodells, 2011. XXII, 142 pages with 19 images. With an introduction by Dr. MMag. Gernot Graninger MBA, Director of AKM Austria. Paperback.
ISBN: 978-3-8349-2894-8

Rainer Rainer, Erwerb von Online-Musikrechten in Europa, Gabler Verlag 2011
Music Management