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What’s Next in the classical music industry?
The Center for Contemporary Music at the Classical:Next 2014 at the Vienna MAK
Between the 14th and 17th of May 2014 the Classical:Next took place for the third time at the Vienna Museum for Applied Arts, a conference and fair with its main focus on the classical market for art and music.
A report by Nora Bammer de Rodriguez.

Classicalnext 2014

An international marketplace with approximately 800 delegates from over 40 countries representing various facets and areas of the world of international classical music were present at the Classical:Next. Those being musicians, concert houses and music theatres, labels, audio studios, publishers, festival organisers, orchestras, agents, music journalists, country representatives, art mediators and educational institutions.
Video Showcases, Networking and over 30 conference sessions with international speakers created a highly constructive, network intensive and future-orientated basis for discussion of topics such as innovative mediation projects. Thus, in his opening address, the star baritone Thomas Hampson spoke for the promotion and multiplication of an own species, the so-called “Cultural Warriors”. Further ‘hot’ topics as audience and revenue development, classical subscription models, future artist and audience generations, streaming platforms, social media strategies in the classic and jazz world or new label and production models were professionally presented and discussed in the plenum.
Musical concert highlights of well-known artists, such as Daniel Murray, Matthias Jakisic, Plenum + Katharina Ernst or Gabriel Prokofiev led the conference participants also to the Porgy and Bess, the Vienna concert house and the Vienna Musikverein.
The Korean and the Brazilian community were strongly represented and introduced many interesting aspects from the rapidly growing markets.
Jenifer Dautermann, the conference director, summed up the purpose and the essence of the international meeting with following statement: “Classical music needs to think out of the box.” Furthermore, also the centre of contemporary music had the chance to forge inspiring links with partners outside its own four walls from various areas and genres and is already looking forward to the Classical:Next 2015.