The study targets beyond up-to-date topics and imparts required specific knowledge in balanced combination with economical key qualifications and founded management competences to successfully handle pertinent challenges arising from professional practical experiences.
The study concept builds on interdisciplinarity and sets its focus on the acquisition of cross-disciplinary competences corresponding to the main requirement of professional practice. Special emphasis is placed on the mutual transfer of theory and practice.
The dynamic impact these ever growing branches have on economy is manifold. Not only target groups and the environment demand changes, but also marketing processes, communication channels, and much more. Therefor expertise and high-level management knowledge is necessary to operate successfully in the realm of “business development in tourism”
These requirements are combined with an interdisciplinary approach in this university course which offers a continuing education on the basis of current scientific findings oriented on practice and qualifying for a profession.
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