The digital media revolution means renewal for exhibition and museum spaces. One trend that Covid-19 is reinforcing is alternative cross-media spaces that appeal to new audiences. The postgraduate program provides fundamental knowledge on exhibition development in conjunction with media theory and practice, especially with the most current strategies of participatory and convergent multimedia mediation. International experts such as Christiane PAUL, Dieter BOGNER, Wendy COONES, Florian WIENCEK, Enrique GUITART, Patricia MUNRO, Stefan IGLHAUT, Frank den OUDSTEN and Lev MANOVICH combine historical vision with the latest knowledge of current developments and trends. The Certified Program is part of the overall modular program of the MA in Image Science, MediaArtHistories and Collection Studies & Management or the MSc in Crossmedia.
Modules & Project
Elective Group Crossmedia Exhibition Strategies
The university course "Crossmedia Exhibition Development" aims to provide students with in-depth problem- and application-oriented skills and knowledge in applied practice of the discipline of image science through a networking of teaching, teaching-related research and practice. The university course has an interdisciplinary orientation and offers students the opportunity to acquire compact basic knowledge in order to professionally develop exhibition development and cross-media knowledge transfer of (scientific) exhibitions and to be able to professionally implement exhibitions through scientifically sound knowledge in all relevant areas. The course imparts basic knowledge of exhibition development in connection with media theory and practice, especially with the most current strategies of participatory and convergent multimedia mediation.
The three classroom modules will take place on the following dates in 2023:
Module 1: 17 - 21.04.2023
Module 2: 12 - 16.06.2023
Module 3: 28.08. - 01.09.2023
Crossmedia knowledge transfer and storytelling in culture and science
This module introduces the history and theory of the development of exhibitions from the tangible agora to modern virtual exhibitions as examples of crossmedia knowledge transfer. From experiential environments to digital mediation and intervention, different types of scientific, artistic and commercial exhibitions and their mediation are analyzed. Analyzing visitor studies for museums and user experience for digital environments give insights into the parameters and possibilities of storytelling aimed at expanding knowledge.
~ Introduction to exhibition conception and development
~ Crossmedia storytelling for the Culture and Creative Sector
~ Overview from tangible to virtual dramaturgy for knowledge transfer
~ Visitor research and UX design for museology and cultural management
~ Introduction to time and project management for cultural projects
Media convergence and diversity for contemporary exhibitions in the post-digital age.
Exhibitions exist in an environment transformed by the digital age. Exhibition development today must answer the contemporary audience’s expectations to combine haptic and digital engagement, as well as opportunity for interactive and participative knowledge construction. This module focuses on the conceptual development of multi-media interpretive techniques as well as deeper examination of crossmedia exhibition project organization most commonly used in creative and cultural projects.
~ Types of interpretation and exhibiting - scientific / artistic / commercial exhibitions .
~ Types of mediation and their multiple media forms specifics for virtual, permanent or traveling exhibitions
~ Examining participative methods and rationale for audience engagement and co-creation
~ Image & text design for various media applications
~ Case studies of outstanding projects by international lecturers
Planning and implementation of crossmedia exhibition projects
The praxis oriented university course imparts expertise for integrating a variety of diverse media into knowledge transfer spaces.Individuals coming from the cultural and media sector who want to explore future-oriented approaches and develop crossmedia exhibition strategies step into real praxis during this module. The focused on practical aspects and best practice examples through both mandatory and optional elements supports individually initiated projects that complete the course.
~ Design and implementation of a practical project,
~ Problem analysis and solution models,
~ Expert discussions and feedback,
~ Idea development and networking,
~ Sustainability and integration of SDGs in creative & cultural sector.
~ Diversity & inclusion for teams and audience
~ Optional: copyright and lending, legal and insurance,
~ Optional: funding and fundraising/sponsorship,
~ Optional: communication and marketing,
Practical project in crossmedia exhibition development
Flexible learning enables the student to determine the direction and the final outcome of the subjects of the university course by choosing and implementing the content, structure and objectives of the final research or practical project.
~ Independent project conception and realization with thesis formation in a scientific or research-practical application context.
~ Project completion with presentation and documentation
If you have any further questions, please contact us. We are at your disposal for information at any time.