In today's digital world, it is often not easy to reach your own target group. Clever communication strategies and sophisticated PR concepts can help. The task becomes even easier if the current developments in social media, digital communication and IT are taken into account and special communication knowledge is used for storytelling and content marketing. Trained handling of user-generated content and crowdsourcing as well as good cooperation with bloggers will also help.

Different business strategies achieve different results in online mass communication, which are used according to the own project. The cross-media aspect optimally embeds digital communication into the overall communication of the organisation.

Bitte um Aufmerksamkeit Admissions to the previous continuing education courses at the University of Continuing Education Krems will be granted until the end of september 2023.
Andrea Endl

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