In today's digital world, it is often not easy to reach your own target group. Clever communication strategies and sophisticated PR concepts can help. The task becomes even easier if the current developments in social media, digital communication and IT are taken into account and special communication knowledge is used for storytelling and content marketing. Trained handling of user-generated content and crowdsourcing as well as good cooperation with bloggers will also help.
Different business strategies achieve different results in online mass communication, which are used according to the own project. The cross-media aspect optimally embeds digital communication into the overall communication of the organisation.
People from the fields of corporate communications, public relations, marketing or media, human resources and communications agencies with both targeted or upright expert status as well as up to the middle management range or all those who would like to make social media their consulting focus.
Summer semester 2020
Winter semester 2019/20