General Management

Certified Program
Expert Program
Master of Business Administration

Certified Program

This General Management program offers aspiring top managers the opportunity to develop their skills through a curriculum internationally recognised, whilst offering a flexible and tailor approach. Through its modular structure the program allows participants to develop their management competencies either to benefit their current roles or to enhance future opportunities alongside their career and/or other commitments.

The successful manager is dependent on his/her social and motivational skills combined with their professional knowledge. The program assists participants to develop and enhance these key managerial competencies. Each module lasts for six days starting on a Saturday through to the following Thursday.

The program encompasses three levels of qualification:

- Certificate
- Academic General Manager
- Master of Business Administration (Professional MBA)

The modules within each qualification can be attended and completed individually.

Furthermore, completed modules can be accredited as part of each higher stage qualification.

Core Modules - General Management College

C1 - Fundamentals of Management

Contents
  • General Management
  • Accounting
  • Cost Accounting
ECTS-Points

3.5

C2 - Fundamentals of Economics

Contents
  • Economics
  • Business Mathematics and Statistics
  • Research Methods
ECTS-Points

3.5

C3 - Business Analytics & Research Methods

Goals

Students will acquire the ability to analyze data with statistical methods gaining new insights into business performance as well as learning to interpret statistical output. They will develop skills in using Excel for analysing business issues.
Students will gain knowledge in the fundamentals of designing a statistical study, how to sample and collect data, and which statistical techniques are appropriate for the type of hypothesis that they want to test. Furthermore students will develop and refine decision-making skills by basing decisions upon the outcome of statistical tests. They will be capable of applying appropriate analytic tools and techniques to resolve complex business analytics problems in various industry sectors and domains.
Thus, students will be able to analyze real world scenarios and select the appropriate type of analytical problem solving techniques to utilize. They will be able to apply correctly a variety of statistical procedures and tests as well as to understand the reasoning/basis behind a statistical test. Additionally students will be capable of interpreting a statistical output including its validity.
Moreover students will gain an understanding of qualitative research methods such as interviews, observations and content analysis, as well as the ability to identify appropriate research methods.

Contents
  • Describing and Analyzing Data
  • Estimated Values and their Precision
  • Description of Correlation
  • Qualitative Research Methods

 

ECTS-Points

3.5

Events

English: | 05/10 - 07/10/2019
German: | 12/10 - 14/10/2019

C4 - Managerial Economics & Global Business Environment

Goals

Students will gain the ability to apply concepts of microeconomics in order to achieve their management goals efficiently under conditions of scarce resources. They will acquire the ability to implement strategies to embed and to position their company in the relevant markets, as well as comprehend and apply the bridge between economics and business administration.
Theories and concepts of market failure, as well as the role of government, form part of the acquired knowledge. This provides students with a widening understanding of public goods and the resources of the society. Moreover, students will be able to identify problems that lead to state failure.
Students will be capable of relating macroeconomic theories to current economic and financial policy, to adapt economics basics to current topics in a constructive manner and for instance to differentiate between monetary and fiscal policy. They will become familiar with the design of the gross domestic product, and with terms such as trade balance sheet and current account, inflation, price indices or economic cycle. They will gain an understanding of the interaction of goods markets and financial markets and be able to anticipate the effects on their companies.

Contents

• Economy and management
• Management in diverse markets
• Interaction of overall economy and corporation
• Globalization and Economic Policy

ECTS-Points

3.5

Events

English: | 08/10 - 10/10/2019
German: | 15/10 - 17/10/2019

C5 - Controlling & Reporting

Goals

This module helps understand the key concepts of controlling as main management support function (the budgeting process, the concept of a budget compilation and/or the practical planning cycle). The concept of controlling is introduced through theoretical and practical cases; the concept of compilation of a profit plan, a finance plan (liquidity plan) and a budgeted balance sheet help understand the main financial connections and serve as a basis for in depth financial analyses; calculation and interpretation of ratios, profitability analyses, etc. The preparation of a business plan helps to consolidate your controlling know-how and links to practical management situations.

Contents

• Designing a budget preparation and planning cycle
• Controlling for corporate management practice
• Finance plan, profit planning and liquidity planning
• Projected balances budgeted balance sheet
• Key financial ratios

Learning Results

Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet

They should be able to draw up a budget / a Business Plan for a company

Participants should be able to calculate and to interpret ratios / key figures of a company

ECTS-Points

3.5

Events

English: | 23/11 - 25/11/2019
German: | 07/12 - 09/12/2019

C6 - Corporate Finance

Goals

Students will be proficient with financial statement analysis techniques -- including horizontal and vertical analysis -- particularly after familiarising themselves with Excel. They will be able to calculate specific financial ratios and to thoroughly interpret analytical results. Furthermore, students will be aware of the limitations of financial statement analysis mostly due to historical information.
At its core, students will be equipped with theoretical frameworks and methodologies in order to demonstrate corporate financial management practices.
Students will be introduced to basic time value concepts so that they will be able to explore the relationship between present and future values and to determine the discount rate thus evaluating investments with Excel. Ultimately participants of the course will be familiar with analysing investments using the discounted cash flow approach, which is crucial in a practical context.
Upon successfully passing the course students will be able to describe and calculate the optimal capital structure decisions for firms and they will be able to discuss the rationale behind the concepts of risk, return and leverage.
Furthermore, participants will learn to distinguish between different types of mergers and motives to merge as well as to develop defense strategies against takeovers. Finally students will be introduced to corporate governance mechanisms in the context of mergers and acquisitions and will therefore be equipped with awareness with particular respect to large-scale transactions.

Contents
  • Financing and financial planning
  • Static and dynamic investment accounting
  • Significance of private equity and venture capital for corporations
  • Corporate cooperation and acquisitions; due diligence perspectives
ECTS-Points

3.5

Events

English: | 26/11 - 28/11/2019
German: | 10/12 - 12/12/2019

C7 - Strategic Management

Goals

By the end of the course students will have learned:
• The need for a holistic approach to the analysis of strategies.
• Analytical approaches to strategy consistent with this holistic approach to organizations.
Knowledge and Understanding
After completing this course the student will have:
• Knowledge in strategic planning techniques and tools for strategic analysis including templates.
• An understanding of the application of these techniques in a global context.
• Familiarity with many examples of successful and less successful strategies.
• Extensive knowledge of industry cases and major types of strategic decisions.
• Received firsthand accounts of contemporary global management practice from visiting speakers.
Cognitive & Subject Specific Skills:
Students on completion of the course will have:
• The ability to conduct a strategic analysis in a global stetting.
• The ability to take a holistic approach to the application of analytical templates and other techniques.
• The knowhow to obtain and analyze information which will aid decision making.
• The ability to analyze cases which approximates closely to the rapid analysis of global business situations.
• Extensive experience in working in multi-cultural teams.
Key Skills:
Students on completion of the course will have:
• The ability to rapidly structure ideas and presentations both as individuals and as members of a team.
• The ability to shift material quickly and efficiently, and to structure it into a coherent argument.
• The ability to research material related to companies and business context under pressure of tight deadlines.
• Organizational abilities in relation to teamwork including presentation and report writing skills.

Contents
  • Strategic Management
  • The strategic development and strategic renewal process
  • Global competitive dynamics: environment and industry analysis
  • Core competences and organizational capabilities
  • Development and defense of competitive advantages
ECTS-Points

3.5

Events

English: | 11/01 - 13/01/2020
German: | 15/02 - 17/02/2020

C8 - Marketing Management

Goals

Students will be able
• to understand consumer and buying behaviour in consumer markets and B2B markets and apply this knowledge for marketing decisions
• to define target groups
• to understand the concepts of positioning and differentiation
• to describe and evaluate different marketing strategies
• to understand and describe marketing concepts, as Holistic Marketing and Marketing 3.0
• to design marketing tools
• to design an integrated marketing mix program

Contents
  • Strategic Marketing
  • Differentiation and positioning strategies
  • Marketing Management
  • Distribution
  • Communication
Learning Results

On successful completion of this module the students will be available to:

  •  Demonstrate an understanding of core marketing principles (K)
  • Practically apply marketing models, theories and concepts (K, T)
  • Evaluate and write marketing plans (C, P)
  • Decision-making skills in relation to marketing management (T)

Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills

ECTS-Points

3.5

Events

English: | 14/01 - 16/01/2020
German: | 18/02 - 20/02/2020

Expert Program

This General Management program offers aspiring top managers the opportunity to develop their skills through a curriculum internationally recognised, whilst offering a flexible and tailor approach. Through its modular structure the program allows participants to develop their management competencies either to benefit their current roles or to enhance future opportunities alongside their career and/or other commitments.

The successful manager is dependent on his/her social and motivational skills combined with their professional knowledge. The program assists participants to develop and enhance these key managerial competencies. Each module lasts for six days starting on a Saturday through to the following Thursday.

The program encompasses three levels of qualification:

- Certificate
- Academic General Manager
- Master of Business Administration (Professional MBA)

The modules within each qualification can be attended and completed individually.

Furthermore, completed modules can be accredited as part of each higher stage qualification.

Core Modules - General Management College

C1 - Fundamentals of Management

Contents
  • General Management
  • Accounting
  • Cost Accounting
ECTS-Points

3.5

C2 - Fundamentals of Economics

Contents
  • Economics
  • Business Mathematics and Statistics
  • Research Methods
ECTS-Points

3.5

C3 - Business Analytics & Research Methods

Goals

Students will acquire the ability to analyze data with statistical methods gaining new insights into business performance as well as learning to interpret statistical output. They will develop skills in using Excel for analysing business issues.
Students will gain knowledge in the fundamentals of designing a statistical study, how to sample and collect data, and which statistical techniques are appropriate for the type of hypothesis that they want to test. Furthermore students will develop and refine decision-making skills by basing decisions upon the outcome of statistical tests. They will be capable of applying appropriate analytic tools and techniques to resolve complex business analytics problems in various industry sectors and domains.
Thus, students will be able to analyze real world scenarios and select the appropriate type of analytical problem solving techniques to utilize. They will be able to apply correctly a variety of statistical procedures and tests as well as to understand the reasoning/basis behind a statistical test. Additionally students will be capable of interpreting a statistical output including its validity.
Moreover students will gain an understanding of qualitative research methods such as interviews, observations and content analysis, as well as the ability to identify appropriate research methods.

Contents
  • Describing and Analyzing Data
  • Estimated Values and their Precision
  • Description of Correlation
  • Qualitative Research Methods

 

ECTS-Points

3.5

Events

English: | 05/10 - 07/10/2019
German: | 12/10 - 14/10/2019

C4 - Managerial Economics & Global Business Environment

Goals

Students will gain the ability to apply concepts of microeconomics in order to achieve their management goals efficiently under conditions of scarce resources. They will acquire the ability to implement strategies to embed and to position their company in the relevant markets, as well as comprehend and apply the bridge between economics and business administration.
Theories and concepts of market failure, as well as the role of government, form part of the acquired knowledge. This provides students with a widening understanding of public goods and the resources of the society. Moreover, students will be able to identify problems that lead to state failure.
Students will be capable of relating macroeconomic theories to current economic and financial policy, to adapt economics basics to current topics in a constructive manner and for instance to differentiate between monetary and fiscal policy. They will become familiar with the design of the gross domestic product, and with terms such as trade balance sheet and current account, inflation, price indices or economic cycle. They will gain an understanding of the interaction of goods markets and financial markets and be able to anticipate the effects on their companies.

Contents

• Economy and management
• Management in diverse markets
• Interaction of overall economy and corporation
• Globalization and Economic Policy

ECTS-Points

3.5

Events

English: | 08/10 - 10/10/2019
German: | 15/10 - 17/10/2019

C5 - Controlling & Reporting

Goals

This module helps understand the key concepts of controlling as main management support function (the budgeting process, the concept of a budget compilation and/or the practical planning cycle). The concept of controlling is introduced through theoretical and practical cases; the concept of compilation of a profit plan, a finance plan (liquidity plan) and a budgeted balance sheet help understand the main financial connections and serve as a basis for in depth financial analyses; calculation and interpretation of ratios, profitability analyses, etc. The preparation of a business plan helps to consolidate your controlling know-how and links to practical management situations.

Contents

• Designing a budget preparation and planning cycle
• Controlling for corporate management practice
• Finance plan, profit planning and liquidity planning
• Projected balances budgeted balance sheet
• Key financial ratios

Learning Results

Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet

They should be able to draw up a budget / a Business Plan for a company

Participants should be able to calculate and to interpret ratios / key figures of a company

ECTS-Points

3.5

Events

English: | 23/11 - 25/11/2019
German: | 07/12 - 09/12/2019

C6 - Corporate Finance

Goals

Students will be proficient with financial statement analysis techniques -- including horizontal and vertical analysis -- particularly after familiarising themselves with Excel. They will be able to calculate specific financial ratios and to thoroughly interpret analytical results. Furthermore, students will be aware of the limitations of financial statement analysis mostly due to historical information.
At its core, students will be equipped with theoretical frameworks and methodologies in order to demonstrate corporate financial management practices.
Students will be introduced to basic time value concepts so that they will be able to explore the relationship between present and future values and to determine the discount rate thus evaluating investments with Excel. Ultimately participants of the course will be familiar with analysing investments using the discounted cash flow approach, which is crucial in a practical context.
Upon successfully passing the course students will be able to describe and calculate the optimal capital structure decisions for firms and they will be able to discuss the rationale behind the concepts of risk, return and leverage.
Furthermore, participants will learn to distinguish between different types of mergers and motives to merge as well as to develop defense strategies against takeovers. Finally students will be introduced to corporate governance mechanisms in the context of mergers and acquisitions and will therefore be equipped with awareness with particular respect to large-scale transactions.

Contents
  • Financing and financial planning
  • Static and dynamic investment accounting
  • Significance of private equity and venture capital for corporations
  • Corporate cooperation and acquisitions; due diligence perspectives
ECTS-Points

3.5

Events

English: | 26/11 - 28/11/2019
German: | 10/12 - 12/12/2019

C7 - Strategic Management

Goals

By the end of the course students will have learned:
• The need for a holistic approach to the analysis of strategies.
• Analytical approaches to strategy consistent with this holistic approach to organizations.
Knowledge and Understanding
After completing this course the student will have:
• Knowledge in strategic planning techniques and tools for strategic analysis including templates.
• An understanding of the application of these techniques in a global context.
• Familiarity with many examples of successful and less successful strategies.
• Extensive knowledge of industry cases and major types of strategic decisions.
• Received firsthand accounts of contemporary global management practice from visiting speakers.
Cognitive & Subject Specific Skills:
Students on completion of the course will have:
• The ability to conduct a strategic analysis in a global stetting.
• The ability to take a holistic approach to the application of analytical templates and other techniques.
• The knowhow to obtain and analyze information which will aid decision making.
• The ability to analyze cases which approximates closely to the rapid analysis of global business situations.
• Extensive experience in working in multi-cultural teams.
Key Skills:
Students on completion of the course will have:
• The ability to rapidly structure ideas and presentations both as individuals and as members of a team.
• The ability to shift material quickly and efficiently, and to structure it into a coherent argument.
• The ability to research material related to companies and business context under pressure of tight deadlines.
• Organizational abilities in relation to teamwork including presentation and report writing skills.

Contents
  • Strategic Management
  • The strategic development and strategic renewal process
  • Global competitive dynamics: environment and industry analysis
  • Core competences and organizational capabilities
  • Development and defense of competitive advantages
ECTS-Points

3.5

Events

English: | 11/01 - 13/01/2020
German: | 15/02 - 17/02/2020

C8 - Marketing Management

Goals

Students will be able
• to understand consumer and buying behaviour in consumer markets and B2B markets and apply this knowledge for marketing decisions
• to define target groups
• to understand the concepts of positioning and differentiation
• to describe and evaluate different marketing strategies
• to understand and describe marketing concepts, as Holistic Marketing and Marketing 3.0
• to design marketing tools
• to design an integrated marketing mix program

Contents
  • Strategic Marketing
  • Differentiation and positioning strategies
  • Marketing Management
  • Distribution
  • Communication
Learning Results

On successful completion of this module the students will be available to:

  •  Demonstrate an understanding of core marketing principles (K)
  • Practically apply marketing models, theories and concepts (K, T)
  • Evaluate and write marketing plans (C, P)
  • Decision-making skills in relation to marketing management (T)

Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills

ECTS-Points

3.5

Events

English: | 14/01 - 16/01/2020
German: | 18/02 - 20/02/2020

Core Modules - General Management (AE)

C9 - International Business

Goals
  • Students will be able
    • to describe theories of international trade and investments for a better understanding of International Business
    • to describe drivers of market globalization and motives for internationalization and to evaluate their impact on international businesses
    • to describe and calculate risks and challenges of international businesses
    • to develop international market entry strategies
    • to apply instruments of international financial management
    • to develop an international marketing mix
    • to comprehend and evaluate global brand management
Contents
  • Globalization drivers and motives for internationalization
  • Risks and challenges of international business activity
  • Intercultural management
  • Global market dynamics and internationalization of the value chain
ECTS-Points

3.5

Events

English: | 22/02 - 24/02/2020
German: | 04/04 - 06/04/2020

C10 - Business Ethics

Goals

After this module, the students know about the ethical and social-responsibility challenges of the global business environment from the perspective of the manager. They are aware of new concepts and approaches, which are needed for the creation of sustainable values for the company as well as for the society.
Students know to discuss moral problems in the economy and know basic theoretical pat-terns of economic ethics. They are able to unterstand interconnections between ethics and business administration in theory and practice, they can name and discuss basic moral conflicts of companies and managers and apply important concepts of responsibil-ity to ethical dilemma situations.
An insight into the different concepts and strategies of Corporate Social Responsibility, including their explanation perspectives and argumentation guidelines are an important part of the know-how of the students. They understand that CSR and ethical business mean taking account of the organisation's impact socially, environmentally, economically and in terms of human rights. They know the benefit of CSR for the society as well as for their companies.
The students know about ethical issues in relation to Finance, Economics, also Marketing or Human Resource Management. Furthermore they understand the diversity of ethics in our global business world and are able to discuss the importance of ethics for a sustaina-ble future.

Contents

• Ethics and social criticism
• Ethics and globalization
• Sustainability and Corporate Social Responsibility
• Ethical Strategies
 

ECTS-Points

3.5

Events

English: | 25/02 - 27/02/2020
German: | 07/04 - 09/04/2020

C11 - Managing People

Goals

Students learn the essential functions and challenges of modern Human Resource Management. They can discuss personnel development issues and know the benefits of talent management. After the module students have a better understanding of the various HR roles in an organization.

Contents
  • Human resource management
  • Selection and development of employees
  • Feedback, evaluation and exit interviews
  • Personnel development and potential analysis: self-reflection and application
     
ECTS-Points

3.5

Events

English: | 18/04 - 20/04/2020
German: | 13/06 - 15/06/2020

C12 - Leadership

Goals

Students should understand the bases of individual behavior, particularly concerning human resources motivation, engagement, job stress, leadership, interaction with others.
Moreover, they should be able to analyze leadership styles and dysfunctional management styles.
Furthermore, students should become more sensitive to group dynamics and be able to analyze group dynamics on teams and organizations.

Contents
  • Basic understanding of individual behaviour: employee motivation, engagement and commitment
  • Leadership styles, theories and instruments
  • Contemporary approaches to leadership
  • Human resources and social psychology constructs from a management perspective
  • Group processes and interaction
ECTS-Points

3.5

Events

English: | 21/04 - 23/04/2020
German: | 16/06 - 18/06/2020

C13 - Managing Complexity & Project Management

Goals

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
Contents
  • Introduce to complex systems theory of organization
  • Dynamics and interactions of complex systems
  • Scenarios, paradigms and trends
  • Managing complex systems and decision making
  • Project management
Learning Results

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
ECTS-Points

3.5

Events

English: | 20/06 - 22/06/2020
German: | 05/09 - 07/09/2020

C14 - Knowledge Management & Innovation

Goals

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
Contents
  • Basics related to knowledge society, knowledge management concepts and models
  • The learning organization, core competences
  • Actions in knowledge-based organizations, knowledge work and practice
  • Innovation management: types, forms and sources of innovation
  • Organization of innovation management
  • Technology-based innovations: open innovation
Learning Results

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
ECTS-Points

3.5

Events

English: | 23/06 - 25/06/2020
German: | 08/09 - 10/09/2020

Master of Business Administration

PERSONAL INNOVATION. EXCELLENT EDUCATION. INSPIRING CAMPUS.

Enterprises' general conditions and competitive situations are changing ever more rapidly. That's why it's increasingly important for managers and entrepreneurs to have a repertoire of strategies, concepts, and tools that will enable them to lead their businesses responsibly and successfully going forward.

The Professional MBA conveys broad general management knowledge and functional or industry-specific know-how on the cutting edge of science and practice. Both the technical and management- and strategic-decision skills of those studying in the Professional MBA program are further developed and consolidated.

The Danube Business School's Professional MBA programs are designed to meet international standards and are oriented toward managers in or on the way to leadership positions who would like to complete a state-of-the-art general management education with specific technical specializations.

FIBAA accreditation certifies our Professional MBA programs' quality.
As a PRME member, the Danube Business School is obligated to comply with the six principles of responsible management education.

Core Subjects

General Management Module english

C1 - Fundamentals of Management

Contents
  • General Management
  • Accounting
  • Cost Accounting
ECTS-Points

3.5

C2 - Fundamentals of Economics

Contents
  • Economics
  • Business Mathematics and Statistics
  • Research Methods
ECTS-Points

3.5

C3 - Business Analytics & Research Methods

Goals

Students will acquire the ability to analyze data with statistical methods gaining new insights into business performance as well as learning to interpret statistical output. They will develop skills in using Excel for analysing business issues.
Students will gain knowledge in the fundamentals of designing a statistical study, how to sample and collect data, and which statistical techniques are appropriate for the type of hypothesis that they want to test. Furthermore students will develop and refine decision-making skills by basing decisions upon the outcome of statistical tests. They will be capable of applying appropriate analytic tools and techniques to resolve complex business analytics problems in various industry sectors and domains.
Thus, students will be able to analyze real world scenarios and select the appropriate type of analytical problem solving techniques to utilize. They will be able to apply correctly a variety of statistical procedures and tests as well as to understand the reasoning/basis behind a statistical test. Additionally students will be capable of interpreting a statistical output including its validity.
Moreover students will gain an understanding of qualitative research methods such as interviews, observations and content analysis, as well as the ability to identify appropriate research methods.

Contents
  • Describing and Analyzing Data
  • Estimated Values and their Precision
  • Description of Correlation
  • Qualitative Research Methods

 

ECTS-Points

3.5

Events

English: | 05/10 - 07/10/2019
German: | 12/10 - 14/10/2019

C4 - Managerial Economics & Global Business Environment

Goals

Students will gain the ability to apply concepts of microeconomics in order to achieve their management goals efficiently under conditions of scarce resources. They will acquire the ability to implement strategies to embed and to position their company in the relevant markets, as well as comprehend and apply the bridge between economics and business administration.
Theories and concepts of market failure, as well as the role of government, form part of the acquired knowledge. This provides students with a widening understanding of public goods and the resources of the society. Moreover, students will be able to identify problems that lead to state failure.
Students will be capable of relating macroeconomic theories to current economic and financial policy, to adapt economics basics to current topics in a constructive manner and for instance to differentiate between monetary and fiscal policy. They will become familiar with the design of the gross domestic product, and with terms such as trade balance sheet and current account, inflation, price indices or economic cycle. They will gain an understanding of the interaction of goods markets and financial markets and be able to anticipate the effects on their companies.

Contents

• Economy and management
• Management in diverse markets
• Interaction of overall economy and corporation
• Globalization and Economic Policy

ECTS-Points

3.5

Events

English: | 08/10 - 10/10/2019
German: | 15/10 - 17/10/2019

C5 - Controlling & Reporting

Goals

This module helps understand the key concepts of controlling as main management support function (the budgeting process, the concept of a budget compilation and/or the practical planning cycle). The concept of controlling is introduced through theoretical and practical cases; the concept of compilation of a profit plan, a finance plan (liquidity plan) and a budgeted balance sheet help understand the main financial connections and serve as a basis for in depth financial analyses; calculation and interpretation of ratios, profitability analyses, etc. The preparation of a business plan helps to consolidate your controlling know-how and links to practical management situations.

Contents

• Designing a budget preparation and planning cycle
• Controlling for corporate management practice
• Finance plan, profit planning and liquidity planning
• Projected balances budgeted balance sheet
• Key financial ratios

Learning Results

Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet

They should be able to draw up a budget / a Business Plan for a company

Participants should be able to calculate and to interpret ratios / key figures of a company

ECTS-Points

3.5

Events

English: | 23/11 - 25/11/2019
German: | 07/12 - 09/12/2019

C6 - Corporate Finance

Goals

Students will be proficient with financial statement analysis techniques -- including horizontal and vertical analysis -- particularly after familiarising themselves with Excel. They will be able to calculate specific financial ratios and to thoroughly interpret analytical results. Furthermore, students will be aware of the limitations of financial statement analysis mostly due to historical information.
At its core, students will be equipped with theoretical frameworks and methodologies in order to demonstrate corporate financial management practices.
Students will be introduced to basic time value concepts so that they will be able to explore the relationship between present and future values and to determine the discount rate thus evaluating investments with Excel. Ultimately participants of the course will be familiar with analysing investments using the discounted cash flow approach, which is crucial in a practical context.
Upon successfully passing the course students will be able to describe and calculate the optimal capital structure decisions for firms and they will be able to discuss the rationale behind the concepts of risk, return and leverage.
Furthermore, participants will learn to distinguish between different types of mergers and motives to merge as well as to develop defense strategies against takeovers. Finally students will be introduced to corporate governance mechanisms in the context of mergers and acquisitions and will therefore be equipped with awareness with particular respect to large-scale transactions.

Contents
  • Financing and financial planning
  • Static and dynamic investment accounting
  • Significance of private equity and venture capital for corporations
  • Corporate cooperation and acquisitions; due diligence perspectives
ECTS-Points

3.5

Events

English: | 26/11 - 28/11/2019
German: | 10/12 - 12/12/2019

C7 - Strategic Management

Goals

By the end of the course students will have learned:
• The need for a holistic approach to the analysis of strategies.
• Analytical approaches to strategy consistent with this holistic approach to organizations.
Knowledge and Understanding
After completing this course the student will have:
• Knowledge in strategic planning techniques and tools for strategic analysis including templates.
• An understanding of the application of these techniques in a global context.
• Familiarity with many examples of successful and less successful strategies.
• Extensive knowledge of industry cases and major types of strategic decisions.
• Received firsthand accounts of contemporary global management practice from visiting speakers.
Cognitive & Subject Specific Skills:
Students on completion of the course will have:
• The ability to conduct a strategic analysis in a global stetting.
• The ability to take a holistic approach to the application of analytical templates and other techniques.
• The knowhow to obtain and analyze information which will aid decision making.
• The ability to analyze cases which approximates closely to the rapid analysis of global business situations.
• Extensive experience in working in multi-cultural teams.
Key Skills:
Students on completion of the course will have:
• The ability to rapidly structure ideas and presentations both as individuals and as members of a team.
• The ability to shift material quickly and efficiently, and to structure it into a coherent argument.
• The ability to research material related to companies and business context under pressure of tight deadlines.
• Organizational abilities in relation to teamwork including presentation and report writing skills.

Contents
  • Strategic Management
  • The strategic development and strategic renewal process
  • Global competitive dynamics: environment and industry analysis
  • Core competences and organizational capabilities
  • Development and defense of competitive advantages
ECTS-Points

3.5

Events

English: | 11/01 - 13/01/2020
German: | 15/02 - 17/02/2020

C8 - Marketing Management

Goals

Students will be able
• to understand consumer and buying behaviour in consumer markets and B2B markets and apply this knowledge for marketing decisions
• to define target groups
• to understand the concepts of positioning and differentiation
• to describe and evaluate different marketing strategies
• to understand and describe marketing concepts, as Holistic Marketing and Marketing 3.0
• to design marketing tools
• to design an integrated marketing mix program

Contents
  • Strategic Marketing
  • Differentiation and positioning strategies
  • Marketing Management
  • Distribution
  • Communication
Learning Results

On successful completion of this module the students will be available to:

  •  Demonstrate an understanding of core marketing principles (K)
  • Practically apply marketing models, theories and concepts (K, T)
  • Evaluate and write marketing plans (C, P)
  • Decision-making skills in relation to marketing management (T)

Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills

ECTS-Points

3.5

Events

English: | 14/01 - 16/01/2020
German: | 18/02 - 20/02/2020

C9 - International Business

Goals
  • Students will be able
    • to describe theories of international trade and investments for a better understanding of International Business
    • to describe drivers of market globalization and motives for internationalization and to evaluate their impact on international businesses
    • to describe and calculate risks and challenges of international businesses
    • to develop international market entry strategies
    • to apply instruments of international financial management
    • to develop an international marketing mix
    • to comprehend and evaluate global brand management
Contents
  • Globalization drivers and motives for internationalization
  • Risks and challenges of international business activity
  • Intercultural management
  • Global market dynamics and internationalization of the value chain
ECTS-Points

3.5

Events

English: | 22/02 - 24/02/2020
German: | 04/04 - 06/04/2020

C10 - Business Ethics

Goals

After this module, the students know about the ethical and social-responsibility challenges of the global business environment from the perspective of the manager. They are aware of new concepts and approaches, which are needed for the creation of sustainable values for the company as well as for the society.
Students know to discuss moral problems in the economy and know basic theoretical pat-terns of economic ethics. They are able to unterstand interconnections between ethics and business administration in theory and practice, they can name and discuss basic moral conflicts of companies and managers and apply important concepts of responsibil-ity to ethical dilemma situations.
An insight into the different concepts and strategies of Corporate Social Responsibility, including their explanation perspectives and argumentation guidelines are an important part of the know-how of the students. They understand that CSR and ethical business mean taking account of the organisation's impact socially, environmentally, economically and in terms of human rights. They know the benefit of CSR for the society as well as for their companies.
The students know about ethical issues in relation to Finance, Economics, also Marketing or Human Resource Management. Furthermore they understand the diversity of ethics in our global business world and are able to discuss the importance of ethics for a sustaina-ble future.

Contents

• Ethics and social criticism
• Ethics and globalization
• Sustainability and Corporate Social Responsibility
• Ethical Strategies
 

ECTS-Points

3.5

Events

English: | 25/02 - 27/02/2020
German: | 07/04 - 09/04/2020

C11 - Managing People

Goals

Students learn the essential functions and challenges of modern Human Resource Management. They can discuss personnel development issues and know the benefits of talent management. After the module students have a better understanding of the various HR roles in an organization.

Contents
  • Human resource management
  • Selection and development of employees
  • Feedback, evaluation and exit interviews
  • Personnel development and potential analysis: self-reflection and application
     
ECTS-Points

3.5

Events

English: | 18/04 - 20/04/2020
German: | 13/06 - 15/06/2020

C12 - Leadership

Goals

Students should understand the bases of individual behavior, particularly concerning human resources motivation, engagement, job stress, leadership, interaction with others.
Moreover, they should be able to analyze leadership styles and dysfunctional management styles.
Furthermore, students should become more sensitive to group dynamics and be able to analyze group dynamics on teams and organizations.

Contents
  • Basic understanding of individual behaviour: employee motivation, engagement and commitment
  • Leadership styles, theories and instruments
  • Contemporary approaches to leadership
  • Human resources and social psychology constructs from a management perspective
  • Group processes and interaction
ECTS-Points

3.5

Events

English: | 21/04 - 23/04/2020
German: | 16/06 - 18/06/2020

C13 - Managing Complexity & Project Management

Goals

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
Contents
  • Introduce to complex systems theory of organization
  • Dynamics and interactions of complex systems
  • Scenarios, paradigms and trends
  • Managing complex systems and decision making
  • Project management
Learning Results

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
ECTS-Points

3.5

Events

English: | 20/06 - 22/06/2020
German: | 05/09 - 07/09/2020

C14 - Knowledge Management & Innovation

Goals

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
Contents
  • Basics related to knowledge society, knowledge management concepts and models
  • The learning organization, core competences
  • Actions in knowledge-based organizations, knowledge work and practice
  • Innovation management: types, forms and sources of innovation
  • Organization of innovation management
  • Technology-based innovations: open innovation
Learning Results

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
ECTS-Points

3.5

Events

English: | 23/06 - 25/06/2020
German: | 08/09 - 10/09/2020

Energy Innovation

ECTS-Points

7

ECTS-Points

7

ECTS-Points

7

ECTS-Points

7

ECTS-Points

7

ECTS-Points

7

Responsibility and gambling

Contents

The subject "Responsibility and Gambling" deals with responsible gambling from a holistic perspective. This includes (but is not limited to) marketing, youth protection, crime prevention, excessive gambling behavior.

Technical contents:

Responsible promotion of gambling
Responsible Advertising (legal aspects, practical application/ implementation)

Operational player protection
Player protection, especially in the operative area and from the point of view of the consumer.

Crime prevention
Money laundering legislation, counter-terrorism and procurement crime, criminal syndicates, cybercrime other fraudulent activities

Gambling behaviour/prevention of gambling addiction
Excessive gambling behaviour, clinical pictures of pathological gambling addiction, theoretical approaches to player protection (protection of minors) as well as international aspects of gambling addiction prevention

Data protection
Aspects of data protection law and game secrecy (GSpG)

Regulation and overregulation 
Dangers of over-regulation in the gaming market

ECTS-Points

3.5

Business Ethics

Contents
  • Ethics and social criticism
  • Management and Ethics
  • Sustainability and Corporate Social Responsibility
  • Ethical corporate strategies
  • Ethics in Finance and Economics
  • Ethics in marketing and innovation
  • Ethics and Human Resource Management
  • Globalisation and ethics
  • The ethical future
  • Additional fireside chats on industry-specific topics
ECTS-Points

3.5

Technology

Contents

The subject "Technology" contains the historical (technical) development of gambling, shows where the divergence between local gambling and gambling on the Internet lies and gives an insight into gaming trends from a historical point of view to state-of-the-art, cutting and bleeding edge.

Specialist content:

Data Mining/Data Science
Calculation methods of house advantages

Slot Machines/VLTs/WetTerminals 
technological evolution 
legal requirements and practical implementation
automatons

Terrestrial Gambling
technical applications in terrestrial gambling (casinos)

Online Gambling / Sports Betting

lotteries

ECTS-Points

3.5

Gambling law

Contents

The subject "Gambling Law" provides a 360° overview of gambling law in Europe, its similarities and differences. In particular, the current jurisprudence in Austria will be examined. The different branches of business (online betting, casino games, lotteries, etc.) are explained from a legal perspective.

Technical contents:

Lectures
Judicature Ö and EU
Decisions EuGH, OGH, VwGH, VfGH

Legislative Affairs of the Gaming Monopoly

gambling law
operative application
Impact of jurisprudence and legislation

ECTS-Points

3.5

Game, Society & Game Theoretical Basics

Contents

The subject "Game, Society & Game Theoretical Foundations" deals with the history of games from a social science perspective. It deals with the theoretical foundations of games (Plato, Caillois, Huizinga, Juul) and shows the economic effects of games. Finally, the social perception of games is discussed scientifically and the effects of prohibitions are discussed based on the already discussed subjects.

Subject-matter:

Cultural history of the game

Basics of game theory

ECTS-Points

3.5

Gamification, Nudging & Play from a Psychological Perspective

Contents

The subject "Gamification" deals with the application of game mechanics to non-game environments - in this specific case, for example, to the design of game environments (casinos) or "in-game-gamification" of machines. Building on the subject of gambling law, the limits are set as to how far this gamification may and should take place at all. A part of this is also transmedia storytelling. How important are stories for the entertainment industry and how could these mechanics be used in the future?

This subject should also serve as a conclusion to be able to bring in already treated contents of the CPs again and to let them pass in review.

Technical contents:

Play from a psychological point of view

gamification

nudging

ECTS-Points

3.5

Nachhaltiges Mobilitätsmanagement

ECTS-Points

7

ECTS-Points

7

ECTS-Points

4

Strategisches Management & Restrukturierung

ECTS-Points

7

ECTS-Points

7

ECTS-Points

7

ECTS-Points

3.5

Human Resource Management

Entrepreneurship & Innovation Management

Business Plan Development

Contents

· Business Planning

· New Venture Growth

· Modern Start-up Concepts

ECTS-Points

7

Innovations- und Wissensmanagement

Contents
  • Treiber und Motivation für Innovationsmanagement
  • Konzepte und Modelle des Innovationsmanagements
  • Methoden der Ideengenerierung und Ideenbewertung
  • Service Design und Geschäftsmodellinnovationen
  • Strategisches Innovationsmanagement
  • Erfolgsfaktoren für Innovationsmanagement-Projekte
ECTS-Points

7

Entrepreneurship & Innovation - Study Trip Silicon Valley

Goals

The purpose of the module is to assess the nature and genesis of entrepreneurship in a number of different businesses. Likewise the purpose is to examine new environments of creativity and innovation.

Contents

The program combines courses at Stanford University and site visits; it is an inspiring blend of theory and practice by top-notch academic input and down-to-earth site visits, illustrating both best practices and potential failures.

Stanford University is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.

Students attend lectures at Stanford University with internationally renowned professors and gain inputs from and in interaction with successful entrepreneurs, venture capitalists and business angels. Numerous company visits from start-up companies to well established successful companies such as Facebook, Google, Airbnb and the NASA research are part of the program.

ECTS-Points

7

Venture Capital & Mergers and Acquisitions - Study Trip Vancouver

Contents

Course 1: Mergers & Acquisitions

With this course, students learn to identify motives of transactions and to apply different valuation techniques in M & A settings and know when and where to apply them. Students will be enabled to recommend and justify a method of payment and financing packages for a deal and understand tactics for friendly negotiations and hostile transactions and also the role of legal environment and good corporate governance. Furthermore students will be able to propose a plausible M & A transaction including motivation, valuation, structuring and integration.

Course 2: Entrepreneurial Finance and Private Equity

The primary objective of the course is to provide an understanding of the concepts and institutions involved in private equity investing. The course surveys venture capital, leveraged buyouts, as well as other types of private equity financing. We will examine all the main challenges faced by private equity investors: forming a private firm and fundraising among institutional investors, screening deal opportunities and interacting with entrepreneurs/managers, structuring deals. I will try to minimize the amount of lecturing along the course and concentrate on the case method to study practical aspects of important topics in private equity.

ECTS-Points

7

Business Simulation (online)

Contents

· Integrated Business Perspective

· Entrepreneurial Decision Making

· International Management

ECTS-Points

7

Specialization Subjects (english)

Advanced Marketing Management

The modules of the specialization "Advanced Marketing Management" are:

Marketing Strategies and Marketing Planning

Contents
  • Concepts and steps behind developing marketing strategies
  • Market segmentation, targeting, positioning and differentiation
  • Marketing tools and marketing mix
  • The steps of a marketing plan
  • Holistic marketing orientation and customer value

Distribution and Multichannel Marketing

Contents
  • Role of marketing and distribution channels
  • Designing and managing integrated marketing channels
  • Multichannel marketing, conflicts, cooperation and competetion
  • Managing retailing and wholesaling
  • Channel partnering and logistics

Digital Marketing

Contents
  • Analyzing digital market opportunities and risks
  • Defining and implementing digital marketing strategies
  • Digital marketing channels, search engine marketing, permission marketing, affiliate marketing, internet advertising
  • Social media marketing including online communities, viral marketing, social networks and blogs
  • Web analytics and monitoring social media

Aviation Management

Political and Regulatory Aviation Framework, Contractual and Non-Contractual Liabilities and Related Issues

Contents
  • Passenger Rights, ICAO
  • Montreal and Rome Convention, Aviation Insurance
  • EASA, Emission Trading in Aviation
  • Aspects of Ground Handling Contracts
  • Factual and Legal Aspects of a Major Accident
  • Accident Aircraft Investigation
  • Ownership, Leasing, Finance, Risk Management
ECTS-Points

7

Events

17/10 - 22/10/2020

The Airport Business Management, Airport Competition and the Economic, Social and Environmental Impact

Contents
  • The Airport System and Stakeholders
  • Airport Functions and Management: Aeronautical & Non-Aeronautical Issues
  • Airport Strategic Issues: Product Design, Delivery, Marketing & Competition
  • Financial Management and Controlling
  • Future Developments
  • The Ground Handling Business and Market
  • Globalization and Networks
ECTS-Points

7

Events

28/11 - 03/12/2020

Airline Business Management, Airline Financial Management

Contents
  • Pricing/Revenue Management
  • Airline Marketing and Distribution
  • Airline Alliances and Mergers
  • Airline Cost Structure and Affecting Costs, Sources of Airline Finance
  • Fleet Planning and Productivity, Air Cargo and Economics
  • Airline Managerial Accounting and Financial Management
ECTS-Points

7

Events

16/01 - 21/01/2021

Air Traffic Management: System & Operations

Contents
  • Air Traffic Management and Air Traffic Control: The System and its Operations
  • Future Framework: Single European Sky
  • Management of an Air Traffic Service Providing Company
  • Risk Assessment, Safety, Quality, Human Resource Factors
  • ATM System: Flow Management, Slot Regimes
  • Future Developments and Challenges
  • Financial Base: Air Traffic Services & EUROCONTROL Route Charge System
ECTS-Points

3.5

Events

22/02 - 25/02/2021

Sustainable Aviation Management

Contents
  • Sustainability in Aviation: Introduction and Main Issues
  • Core Problems and Possible Managerial, Behavioural, Governance and Technological Solutions
  • System Dynamics - The Manufacturing Perspectives
  • Best Practices in Aviation
  • Future Developments and Changes
ECTS-Points

3.5

Events

19/04 - 22/04/2021

Biotech, Pharma & MedTech Management

Digitalization & New Business Models

Contents

Health Care Market (Hospital Services)
Digitalization in Healthcare
Big Data Management
Pecision Medicine
Thechnology Assessment & Evaluation
R&D Strategies

ECTS-Points

7


Single module bookable

Innovation & Market Access

Contents

Dealmaking, Negotiations
Case Study & Excursions
Innovation & New Business Models
Approches to Financing
Health Cares Market (Products)

ECTS-Points

7


Single module bookable

Quality & Regulations

Contents

GMP/GLP/GDP/GCP
Compliance & Governance
Regulatory Affairs
Quality Management
Supply Chain Management
Lean Management

ECTS-Points

7


Single module bookable

International Business (compulsory)

Compulsory Modules:

International Business (electives)

Elective Modules:

Business Simulation (online)

Contents

· Integrated Business Perspective

· Entrepreneurial Decision Making

· International Management

ECTS-Points

7

Global Marketing Management

Contents
  • Global marketing strategies
  • International market assessment and selection process
  • Market entry strategies
  • Global marketing mix and its implementation

Brand Management

Contents
  • Brand positioning and brand identity
  • Brand architecture and multi-brand portfolios
  • Brand transfers and name changes
  • Financial assessment of brand equity

Entrepreneurship & Innovation - Study Trip Silicon Valley

Goals

The purpose of the module is to assess the nature and genesis of entrepreneurship in a number of different businesses. Likewise the purpose is to examine new environments of creativity and innovation.

Contents

The program combines courses at Stanford University and site visits; it is an inspiring blend of theory and practice by top-notch academic input and down-to-earth site visits, illustrating both best practices and potential failures.

Stanford University is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.

Students attend lectures at Stanford University with internationally renowned professors and gain inputs from and in interaction with successful entrepreneurs, venture capitalists and business angels. Numerous company visits from start-up companies to well established successful companies such as Facebook, Google, Airbnb and the NASA research are part of the program.

ECTS-Points

7

Venture Capital & Mergers and Acquisitions - Study Trip Vancouver

Contents

Course 1: Mergers & Acquisitions

With this course, students learn to identify motives of transactions and to apply different valuation techniques in M & A settings and know when and where to apply them. Students will be enabled to recommend and justify a method of payment and financing packages for a deal and understand tactics for friendly negotiations and hostile transactions and also the role of legal environment and good corporate governance. Furthermore students will be able to propose a plausible M & A transaction including motivation, valuation, structuring and integration.

Course 2: Entrepreneurial Finance and Private Equity

The primary objective of the course is to provide an understanding of the concepts and institutions involved in private equity investing. The course surveys venture capital, leveraged buyouts, as well as other types of private equity financing. We will examine all the main challenges faced by private equity investors: forming a private firm and fundraising among institutional investors, screening deal opportunities and interacting with entrepreneurs/managers, structuring deals. I will try to minimize the amount of lecturing along the course and concentrate on the case method to study practical aspects of important topics in private equity.

ECTS-Points

7

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