Music Management

Master of Arts (Music Management)

Topics and Content

Master of Arts (MA)

The program’s modular strucuture enables full-time students and working professionals alike to study at their own pace while maintaining or building their careers.
Global competitiveness, continuous professional development, self-management, professionalism, and economic performance are considered core objectives in our program with the aim to enhance our graduates’ employability and careers.

Music Management

Contents
  • Orchestra and Concert Stage Venue Management
  • Opera, and Classical Music Festival Management
  • Artist Management
  • Live Music Management: International Popular Music Forms
  • Music for Applied Media: The Creative Process and Business Modus Operandi
ECTS-Points

13

Management and Entrepreneurship

Contents
  • Survey of Business Administration
  • Introduction to Microeconomics
  • Accounting
  • Sponsorships, Funding and Financing
  • Marketing, Sales and PR for Composers and Music-Artist Managers
  • Creative Leadership and Organization
  • Entrepreneurship Fundamentals for Music Professionals
  • Professionalism and Ethics
ECTS-Points

15

Music Markets

Contents
  • International Music Markets
  • Economics and the Music Market
  • Survey of the Classical Music Industry
  • Music Marketing
ECTS-Points

13

Music and Law

Contents
  • Fundamentals of Civil Law: Continental / Europe, Commonwealth / US
  • Entertainment and Contractual Law: Continental, Commonwealth
  • Intellectual Property (IP) Law: Continental, Commonwealth, China
  • Performance and Collecting Rights Societies: PRO's
  • E-Commerce
  • Producing and Presenting Public Music Events
  • Labor Law Survey: Continental, Commonwealth
  • Introduction to International Taxation: Laws, Treaties
ECTS-Points

15

Music and Media

Contents
  • Introduction to Media Theory
  • Music and New Media
  • Music and Print
  • Music and Broadcasting
  • International Press Agencies
  • Music PR
ECTS-Points

13

Music: Aesthetics, Psychology, Sociology and History Survey

Contents
  • Psychology and Music Perception
  • Music Aesthetics, Humanity and Society
  • Western Music History Survey
  • Popular Music Forms, Jazz
  • Global Music: Traditional & Contemporary "World" Music Genres
  • Listening and Analysis
ECTS-Points

10

Production and Distribution

Contents
  • Production
  • Publishing and Licensing
  • Distribution
ECTS-Points

11

Final Course Project

Contents
  • Scientific Research
  • Project Management and Presentation
  • Final Project
ECTS-Points

10

Master Thesis

ECTS-Points

20

Individual lecture titles may be subject to change.

Schedule Music Management 15

Module 1 

October 5 - 9, 2020  

Module 2 

November 31 - December 4, 2020  

Module 3 

January 25 - 29, 2021

Module 4 

March 1 - 5, 2021  

Module 5 

April 19 - 23, 2021  

Module 6 

June 14 - 18, 2021  

Module 7 

October 4 - 8, 2021

Module 8 

November 29 - December 3, 2021

Module 9 

January 31 - February 4, 2022

Module 10 

March 7 - March 11, 2022

Module 11 

April 25 - 29, 2022

Module 12

June 20 - 24, 2022

Module 13

September 5 - 9, 2022

 

Subject to changes

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