Topics and Content
Master of Arts (MA)
The program’s modular strucuture enables full-time students and working professionals alike to study at their own pace while maintaining or building their careers.
Global competitiveness, continuous professional development, self-management, professionalism, and economic performance are considered core objectives in our program with the aim to enhance our graduates’ employability and careers.
Music Management
Contents
- Orchestra and Concert Stage Venue Management
- Opera, and Classical Music Festival Management
- Artist Management
- Live Music Management: International Popular Music Forms
- Music for Applied Media: The Creative Process and Business Modus Operandi
ECTS-Points
13
Management and Entrepreneurship
Contents
- Survey of Business Administration
- Introduction to Microeconomics
- Accounting
- Sponsorships, Funding and Financing
- Marketing, Sales and PR for Composers and Music-Artist Managers
- Creative Leadership and Organization
- Entrepreneurship Fundamentals for Music Professionals
- Professionalism and Ethics
ECTS-Points
15
Music Markets
Contents
- International Music Markets
- Economics and the Music Market
- Survey of the Classical Music Industry
- Music Marketing
ECTS-Points
13
Music and Law
Contents
- Fundamentals of Civil Law: Continental / Europe, Commonwealth / US
- Entertainment and Contractual Law: Continental, Commonwealth
- Intellectual Property (IP) Law: Continental, Commonwealth, China
- Performance and Collecting Rights Societies: PRO's
- E-Commerce
- Producing and Presenting Public Music Events
- Labor Law Survey: Continental, Commonwealth
- Introduction to International Taxation: Laws, Treaties
ECTS-Points
15
Music and Media
Contents
- Introduction to Media Theory
- Music and New Media
- Music and Print
- Music and Broadcasting
- International Press Agencies
- Music PR
ECTS-Points
13
Music - Aesthetics, Psychology, Sociology and History Survey
Contents
- Psychology and Music Perception
- Music Aesthetics, Humanity and Society
- Western Music History Survey
- Popular Music Forms, Jazz
- Global Music: Traditional & Contemporary "World" Music Genres
- Listening and Analysis
ECTS-Points
10
Production and Distribution
Contents
- Production
- Publishing and Licensing
- Distribution
ECTS-Points
11
Final Course Project
Contents
- Scientific Research
- Project Management and Presentation
- Final Project
ECTS-Points
10
Master Thesis
ECTS-Points
20
Individual lecture titles may be subject to change.
Schedule Music Management 16
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