The university course is aimed at specialists in political marketing and journalists in political editorial departments. The aim is to create a well-founded understanding for the other side of the sender and mediator as well as for the recipients of all their messages – the citizens.

On the basis of the political fundamentals, which we reflect together with you against an international background, you will then delve into the most important fields of political communication: the interplay between media and politics in the age of digitalisation and social media, campaigning as well as lobbying, agenda setting and other fields of political communication at the interface to business. International excursions to political and media centres – such as Washington D.C. during the election period – accompany this course.

Bitte um Aufmerksamkeit Admissions to the previous continuing education courses at the University of Continuing Education Krems will be granted until the end of september 2023.
Target group

Communication officers of public institutions, political parties, chambers and interest groups, political marketing as well as journalists from the political departments.

Course option
Master of Science (Communication)
Academic Expert Program
Certificate Program
Admission requirements
Study or work experience according to regulations
Study or work experience according to regulations
Study or work experience according to regulations
Learning format
4 semesters, part time
3 semesters, part time
2 semesters, part time
Course fee
EUR 14.900,--
EUR 9.900,--
EUR 5.400,--
Winter semester 2023/24
Study location
University for Continuing Education Krems
Dr.-Karl-Dorrek-Straße 30
3500 Krems
Daniela Klein

Questions about the study course?

Please feel free to contact us directly.

Further information


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