The first practical steps in PR professional life are sometimes difficult. Others have experience, but lack the time to devote to long training. The Certified Program "PR Professional Basic" offers a quick introduction to Public Relations. It conveys helpful tools and ways of thinking for practical application in a compact form. The basics of PR, text and media competence as well as conceptual know-how are taught in 9 study letters and two presence modules. The completion of this study can form the basis for a later attendance of the two study directions „Fernstudium Public Relations“ und „Organisational Communications MSc“.
PR practitioners, career changers and newcomers as well as students of all disciplines.
Summer semester 2020