Professional MBA
Entrepreneurship & Innovation Management

Master of Business Administration

Core subjects

General Management Module english

C1 - Fundamentals of Management

Contents
  • General Management
  • Accounting
  • Cost Accounting
ECTS-Points

3.5


Single module bookable

C2 - Fundamentals of Economics

Contents
  • Economics
  • Business Mathematics and Statistics
  • Research Methods
ECTS-Points

3.5


Single module bookable

C3 - Business Analytics & Research Methods

Goals

Students will acquire the ability to analyze data with statistical methods gaining new insights into business performance as well as learning to interpret statistical output. They will develop skills in using Excel for analysing business issues.
Students will gain knowledge in the fundamentals of designing a statistical study, how to sample and collect data, and which statistical techniques are appropriate for the type of hypothesis that they want to test. Furthermore students will develop and refine decision-making skills by basing decisions upon the outcome of statistical tests. They will be capable of applying appropriate analytic tools and techniques to resolve complex business analytics problems in various industry sectors and domains.
Thus, students will be able to analyze real world scenarios and select the appropriate type of analytical problem solving techniques to utilize. They will be able to apply correctly a variety of statistical procedures and tests as well as to understand the reasoning/basis behind a statistical test. Additionally students will be capable of interpreting a statistical output including its validity.
Moreover students will gain an understanding of qualitative research methods such as interviews, observations and content analysis, as well as the ability to identify appropriate research methods.

Contents
  • Describing and Analyzing Data
  • Estimated Values and their Precision
  • Description of Correlation
  • Qualitative Research Methods

 

ECTS-Points

3.5

Events

English: | 05/10 - 07/10/2019
German: | 12/10 - 14/10/2019

C4 - Managerial Economics & Global Business Environment

Goals

Students will gain the ability to apply concepts of microeconomics in order to achieve their management goals efficiently under conditions of scarce resources. They will acquire the ability to implement strategies to embed and to position their company in the relevant markets, as well as comprehend and apply the bridge between economics and business administration.
Theories and concepts of market failure, as well as the role of government, form part of the acquired knowledge. This provides students with a widening understanding of public goods and the resources of the society. Moreover, students will be able to identify problems that lead to state failure.
Students will be capable of relating macroeconomic theories to current economic and financial policy, to adapt economics basics to current topics in a constructive manner and for instance to differentiate between monetary and fiscal policy. They will become familiar with the design of the gross domestic product, and with terms such as trade balance sheet and current account, inflation, price indices or economic cycle. They will gain an understanding of the interaction of goods markets and financial markets and be able to anticipate the effects on their companies.

Contents

• Economy and management
• Management in diverse markets
• Interaction of overall economy and corporation
• Globalization and Economic Policy

ECTS-Points

3.5

Events

English: | 08/10 - 10/10/2019
German: | 15/10 - 17/10/2019

C5 - Controlling & Reporting

Goals

This module helps understand the key concepts of controlling as main management support function (the budgeting process, the concept of a budget compilation and/or the practical planning cycle). The concept of controlling is introduced through theoretical and practical cases; the concept of compilation of a profit plan, a finance plan (liquidity plan) and a budgeted balance sheet help understand the main financial connections and serve as a basis for in depth financial analyses; calculation and interpretation of ratios, profitability analyses, etc. The preparation of a business plan helps to consolidate your controlling know-how and links to practical management situations.

Contents

• Designing a budget preparation and planning cycle
• Controlling for corporate management practice
• Finance plan, profit planning and liquidity planning
• Projected balances budgeted balance sheet
• Key financial ratios

Learning Results

Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet

They should be able to draw up a budget / a Business Plan for a company

Participants should be able to calculate and to interpret ratios / key figures of a company

ECTS-Points

3.5

Events

English: | 23/11 - 25/11/2019
German: | 10/12 - 12/12/2019

C6 - Corporate Finance

Goals

Students will be proficient with financial statement analysis techniques -- including horizontal and vertical analysis -- particularly after familiarising themselves with Excel. They will be able to calculate specific financial ratios and to thoroughly interpret analytical results. Furthermore, students will be aware of the limitations of financial statement analysis mostly due to historical information.
At its core, students will be equipped with theoretical frameworks and methodologies in order to demonstrate corporate financial management practices.
Students will be introduced to basic time value concepts so that they will be able to explore the relationship between present and future values and to determine the discount rate thus evaluating investments with Excel. Ultimately participants of the course will be familiar with analysing investments using the discounted cash flow approach, which is crucial in a practical context.
Upon successfully passing the course students will be able to describe and calculate the optimal capital structure decisions for firms and they will be able to discuss the rationale behind the concepts of risk, return and leverage.
Furthermore, participants will learn to distinguish between different types of mergers and motives to merge as well as to develop defense strategies against takeovers. Finally students will be introduced to corporate governance mechanisms in the context of mergers and acquisitions and will therefore be equipped with awareness with particular respect to large-scale transactions.

Contents
  • Financing and financial planning
  • Static and dynamic investment accounting
  • Significance of private equity and venture capital for corporations
  • Corporate cooperation and acquisitions; due diligence perspectives
ECTS-Points

3.5

Events

English: | 26/11 - 28/11/2019
German: | 07/12 - 09/12/2019

C7 - Strategic Management

Goals

By the end of the course students will have learned:
• The need for a holistic approach to the analysis of strategies.
• Analytical approaches to strategy consistent with this holistic approach to organizations.
Knowledge and Understanding
After completing this course the student will have:
• Knowledge in strategic planning techniques and tools for strategic analysis including templates.
• An understanding of the application of these techniques in a global context.
• Familiarity with many examples of successful and less successful strategies.
• Extensive knowledge of industry cases and major types of strategic decisions.
• Received firsthand accounts of contemporary global management practice from visiting speakers.
Cognitive & Subject Specific Skills:
Students on completion of the course will have:
• The ability to conduct a strategic analysis in a global stetting.
• The ability to take a holistic approach to the application of analytical templates and other techniques.
• The knowhow to obtain and analyze information which will aid decision making.
• The ability to analyze cases which approximates closely to the rapid analysis of global business situations.
• Extensive experience in working in multi-cultural teams.
Key Skills:
Students on completion of the course will have:
• The ability to rapidly structure ideas and presentations both as individuals and as members of a team.
• The ability to shift material quickly and efficiently, and to structure it into a coherent argument.
• The ability to research material related to companies and business context under pressure of tight deadlines.
• Organizational abilities in relation to teamwork including presentation and report writing skills.

Contents
  • Strategic Management
  • The strategic development and strategic renewal process
  • Global competitive dynamics: environment and industry analysis
  • Core competences and organizational capabilities
  • Development and defense of competitive advantages
ECTS-Points

3.5

Events

English: | 11/01 - 13/01/2020
German: | 18/02 - 20/02/2020

C8 - Marketing Management

Goals

Students will be able
• to understand consumer and buying behaviour in consumer markets and B2B markets and apply this knowledge for marketing decisions
• to define target groups
• to understand the concepts of positioning and differentiation
• to describe and evaluate different marketing strategies
• to understand and describe marketing concepts, as Holistic Marketing and Marketing 3.0
• to design marketing tools
• to design an integrated marketing mix program

Contents
  • Strategic Marketing
  • Differentiation and positioning strategies
  • Marketing Management
  • Distribution
  • Communication
Learning Results

On successful completion of this module the students will be available to:

  •  Demonstrate an understanding of core marketing principles (K)
  • Practically apply marketing models, theories and concepts (K, T)
  • Evaluate and write marketing plans (C, P)
  • Decision-making skills in relation to marketing management (T)

Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills

ECTS-Points

3.5

Events

English: | 14/01 - 16/01/2020
German: | 15/02 - 17/02/2020

C9 - International Business

Goals
  • Students will be able
    • to describe theories of international trade and investments for a better understanding of International Business
    • to describe drivers of market globalization and motives for internationalization and to evaluate their impact on international businesses
    • to describe and calculate risks and challenges of international businesses
    • to develop international market entry strategies
    • to apply instruments of international financial management
    • to develop an international marketing mix
    • to comprehend and evaluate global brand management
Contents
  • Globalization drivers and motives for internationalization
  • Risks and challenges of international business activity
  • Intercultural management
  • Global market dynamics and internationalization of the value chain
ECTS-Points

3.5

Events

English: | 22/02 - 24/02/2020
German: | 04/04 - 06/04/2020

C10 - Business Ethics

Goals

After this module, the students know about the ethical and social-responsibility challenges of the global business environment from the perspective of the manager. They are aware of new concepts and approaches, which are needed for the creation of sustainable values for the company as well as for the society.
Students know to discuss moral problems in the economy and know basic theoretical pat-terns of economic ethics. They are able to unterstand interconnections between ethics and business administration in theory and practice, they can name and discuss basic moral conflicts of companies and managers and apply important concepts of responsibil-ity to ethical dilemma situations.
An insight into the different concepts and strategies of Corporate Social Responsibility, including their explanation perspectives and argumentation guidelines are an important part of the know-how of the students. They understand that CSR and ethical business mean taking account of the organisation's impact socially, environmentally, economically and in terms of human rights. They know the benefit of CSR for the society as well as for their companies.
The students know about ethical issues in relation to Finance, Economics, also Marketing or Human Resource Management. Furthermore they understand the diversity of ethics in our global business world and are able to discuss the importance of ethics for a sustaina-ble future.

Contents

• Ethics and social criticism
• Ethics and globalization
• Sustainability and Corporate Social Responsibility
• Ethical Strategies
 

ECTS-Points

3.5

Events

English: | 25/02 - 27/02/2020
German: | 07/04 - 09/04/2020

C11 - Managing People

Goals

Students learn the essential functions and challenges of modern Human Resource Management. They can discuss personnel development issues and know the benefits of talent management. After the module students have a better understanding of the various HR roles in an organization.

Contents
  • Human resource management
  • Selection and development of employees
  • Feedback, evaluation and exit interviews
  • Personnel development and potential analysis: self-reflection and application
     
ECTS-Points

3.5

Events

English: | 18/04 - 20/04/2020
German: | 13/06 - 15/06/2020

C12 - Leadership

Goals

Students should understand the bases of individual behavior, particularly concerning human resources motivation, engagement, job stress, leadership, interaction with others.
Moreover, they should be able to analyze leadership styles and dysfunctional management styles.
Furthermore, students should become more sensitive to group dynamics and be able to analyze group dynamics on teams and organizations.

Contents
  • Basic understanding of individual behaviour: employee motivation, engagement and commitment
  • Leadership styles, theories and instruments
  • Contemporary approaches to leadership
  • Human resources and social psychology constructs from a management perspective
  • Group processes and interaction
ECTS-Points

3.5

Events

English: | 21/04 - 23/04/2020
German: | 16/06 - 18/06/2020

C13 - Managing Complexity & Project Management

Goals

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
Contents
  • Introduce to complex systems theory of organization
  • Dynamics and interactions of complex systems
  • Scenarios, paradigms and trends
  • Managing complex systems and decision making
  • Project management
Learning Results

Upon successful completion of this course, the students should be able to:

  1.  Analyse the fundamentals of complex systems
  2. Evaluate how this perspective alters decision making
  3. Given that organizations, networks, markets, industries etc. are all complex systems, use a complex systems perspective to propose how they can be steered
ECTS-Points

3.5

Events

English: | 20/06 - 22/06/2020
German: | 05/09 - 07/09/2020

C14 - Knowledge Management & Innovation

Goals

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
Contents
  • Basics related to knowledge society, knowledge management concepts and models
  • The learning organization, core competences
  • Actions in knowledge-based organizations, knowledge work and practice
  • Innovation management: types, forms and sources of innovation
  • Organization of innovation management
  • Technology-based innovations: open innovation
Learning Results

Expected outcomes of the course are:

  • The ability to understand concrete problems of knowledge management and to present them by means of literature, discourse and analysis
  • The ability to understand, evaluate and present methods and instruments of knowledge management
ECTS-Points

3.5

Events

English: | 23/06 - 25/06/2020
German: | 08/09 - 10/09/2020

Specialization subjects

Entrepreneurship & Innovation Management

Business Plan Development

Contents

· Business Planning

· New Venture Growth

· Modern Start-up Concepts

ECTS-Points

7

Innovations- und Wissensmanagement

Contents
  • Treiber und Motivation für Innovationsmanagement
  • Konzepte und Modelle des Innovationsmanagements
  • Methoden der Ideengenerierung und Ideenbewertung
  • Service Design und Geschäftsmodellinnovationen
  • Strategisches Innovationsmanagement
  • Erfolgsfaktoren für Innovationsmanagement-Projekte
ECTS-Points

7

Entrepreneurship & Innovation - Study Trip Silicon Valley

Goals

The purpose of the module is to assess the nature and genesis of entrepreneurship in a number of different businesses. Likewise the purpose is to examine new environments of creativity and innovation.

Contents

The program combines courses at Stanford University and site visits; it is an inspiring blend of theory and practice by top-notch academic input and down-to-earth site visits, illustrating both best practices and potential failures.

Stanford University is one of the world's leading teaching and research universities. Since its opening in 1891, Stanford has been dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.

Students attend lectures at Stanford University with internationally renowned professors and gain inputs from and in interaction with successful entrepreneurs, venture capitalists and business angels. Numerous company visits from start-up companies to well established successful companies such as Facebook, Google, Airbnb and the NASA research are part of the program.

ECTS-Points

7

Venture Capital & Mergers and Acquisitions - Study Trip Vancouver

Contents

Course 1: Mergers & Acquisitions

With this course, students learn to identify motives of transactions and to apply different valuation techniques in M & A settings and know when and where to apply them. Students will be enabled to recommend and justify a method of payment and financing packages for a deal and understand tactics for friendly negotiations and hostile transactions and also the role of legal environment and good corporate governance. Furthermore students will be able to propose a plausible M & A transaction including motivation, valuation, structuring and integration.

Course 2: Entrepreneurial Finance and Private Equity

The primary objective of the course is to provide an understanding of the concepts and institutions involved in private equity investing. The course surveys venture capital, leveraged buyouts, as well as other types of private equity financing. We will examine all the main challenges faced by private equity investors: forming a private firm and fundraising among institutional investors, screening deal opportunities and interacting with entrepreneurs/managers, structuring deals. I will try to minimize the amount of lecturing along the course and concentrate on the case method to study practical aspects of important topics in private equity.

ECTS-Points

7

Business Simulation (online)

Contents

· Integrated Business Perspective

· Entrepreneurial Decision Making

· International Management

ECTS-Points

7

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