Sports and events have an inspiring effect on people. Whether in professional or popular sports or in the B2B or B2C event area, hardly anyone is beyond the emotions the dynamic attraction evokes. Therefore sports and event management developed to becoming a vital part of the international economic system asking for highly qualified players equipped with expertise as well as flexible management skills.
To acquire the abilities at successfully handling the current challenges of this highly dynamic market, the university course offers a continuing education on the basis of current scientific findings oriented on practice and qualifying for a profession.
The study targets beyond up-to-date topics and imparts required specific knowledge in balanced combination with economical key qualifications and founded management competences to successfully handle pertinent challenges arising from professional practical experiences.
The study concept builds on interdisciplinarity and sets its focus on the acquisition of cross-disciplinary competences corresponding to the main requirement of professional practice. Special emphasis is placed on the mutual transfer of theory and practice.