To accompany communication strategically, to apply public relations professionally and to fulfil ethical requirements - this is a highly sought-after know-how. Companies place a lot of hope in successful communication online and offline, in perfect marketing. But why is it that communication does not penetrate when resources seem to have been invested in vain? In the university course Strategic Communication and PR you don't expect patent solutions. But we train your eye. We strengthen your ability to solve problems by pointing out important interrelationships. You deal with the ethically clean positioning of companies, products, services and people. You will learn how to strategically plan, deploy and evaluate PR.
Communication practitioners from public relations, marketing, advertising, corporate communications, politics, press offices and media
Summer semester 2020
Winter semester 2019/20