To accompany communication strategically, to apply public relations professionally and to fulfil ethical requirements - this is a highly sought-after know-how. Companies place a lot of hope in successful communication online and offline, in perfect marketing. But why is it that communication does not penetrate when resources seem to have been invested in vain? In the university course Strategic Communication and PR you don't expect patent solutions. But we train your eye. We strengthen your ability to solve problems by pointing out important interrelationships. You deal with the ethically clean positioning of companies, products, services and people. You will learn how to strategically plan, deploy and evaluate PR.
Target group
Communication practitioners from public relations, marketing, advertising, corporate communications, politics, press offices and media
Course option
Master of Science
Expert Program
Certified Program
Admission requirements
Study or work experience according to regulations
Study or work experience according to regulations
Study or work experience according to regulations
Learning format
Duration
4 Semester, part time
3 Semester, part time
2 Semester, part time
ECTS-Points
90
60
30
Course fee
EUR 14.900,--
EUR 9.900,--
EUR 5.400,--
Start
Winter semester 2022/23
Summer semester 2023
Summer semester 2023
Winter semester 2022/23
Summer semester 2023
Summer semester 2023
Winter semester 2022/23
Summer semester 2023
Summer semester 2023
Language
German
German
German
Study location
University for Continuing Education Krems
Dr.-Karl-Dorrek-Straße 30
3500 Krems
Austria
Dr.-Karl-Dorrek-Straße 30
3500 Krems
Austria
Organizer
External partners
Questions about the study course?
Please feel free to contact us directly.
further information
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