DEUTSCHENGLISH
Strategy, Innovation and Marketing Master of Arts in Social Innovation Study Program Information Methodology & Time Schedule Application & Registration Study Grants Career Options Contact

Dr. Klausjürgen Heinrich

Course Director "Interactive Media Management"
Corse Director "Web and Mobile Media Design"
Corse Director "Business Education"

Dr. Klausjürgen Heinrich

Office
Wing M, 2. Floor, Room 2.250
Phone
+43 (0)2732 893 2522
Fax
+43 (0)2732 893 4340
E-Mail

Homepage
http://www.donau-uni.ac.at/im
Address
Danube University Krems
Department for Interactive Media and Educational Technology
Dr.-Karl-Dorrek-Straße 30
3500 Krems, Austria


Research Focus

Content Management Systems
Document Management Systems
Workflow Management Systems
Online Publishing
Socio-cultural impacts on Digitalization

Education

Studies at the Protestant Theological Faculties of the Universities of Hamburg and Vienna
Promotion in Protestant Theology at the University of Vienna
Professional trainings in Web Design and CAD

Professional career

University Assistant at the Protestant Theological Faculty of the University of Vienna.
Production Assistant for Public Relations, Editing and Multimedia-Presentation at a Production company for sound carriers from the field of classical music.
Responsible for Web Design and 3D-Visualization within a company for pre-fabricated houses.
Manager New Media at the American Hotel Chain Best Western, Affiliate Central Europe.
Since October 1, 2001, Program Manager and Course Director at the former Center for New Media.
Since January 1, 2008, Division Director of the Interactive Media Division at the Department for Interactive Media and Educational Technologies.
Since March 1, 2012, Head of the Center for Interactive Media at the Department for Interactive Media and Educational Technologies.
Lecturer at the Danube University Krems, esp. in the programs of the Professional MSc-type "New Media Management", "Multimedia", "Telematik Management", "Technische Kommunikation" or "Bibliotheks- und Informationsmanagement" as well as in the master-programs "Interactive Media Management", "Online Media Marketing", "Professional Workforce Management" or "Social Innovation".

Selected Publications for Download

K.H., Online Media Marketing - eine neue Wissenschaft? - Vortrag im Rahmen des Praxisforums "Dialog-Marketing", Werbeplanung.AT - Summit 12, Dialog-Marketing-Conference & Expo, Hofburg Wien, 13. Juli 2012
K.H., Facebook, MySpace & Co.: (Web 2.0-)Interaction for active consumer citizenship? - Talk at the Dissemination Conference to "DOLCETA.com", Vienna, April 3, 2009.
K.H., Zur Begrenztheit unserer Erkenntnismöglichkeiten - Überlegungen zu den Unterschieden zwischen exakten und Humanwissenschaften, Vortrag 06.03.2010, Univ.-LG "MSc Interactive Media Management 2"
K.H., Web 2.0 - Buzzword oder Nachhaltigkeitsindikator (Medianet v. 11. April 2007).
K.H., Blogging und Creative Writing, Learntec 2006.
K.H., Das Management von Web-Content und Unternehmens-IKT, ersch. in: J. Günther (Hg.): Mensch, Technologie, Management. Interdisziplinäre Herausforderungen, Kems:TIM Fachbuchverlag 2004, 97-110.