The University for Continuing Education Krems’ plea in film for science and thinking ahead, entitled "the next thought," was awarded gold in the category “Corporate Image Films” at the Cannes Corporate Media & TV Awards 2021. The international award annually honors the world's best cinematic works submitted to it by organizations and companies. Indeed, the prize coincides with a period at which science and fact-based action are subject to increasing pressure. Therefore, "the next thought" is even more a significant film to send clear signal for the importance and relevance of science for society. On top of that, the university's contribution won silver in the two categories “Technology, Research and Development”, and “Human Resources: recruitment & selection, employer branding, personalities/portraits…” The two-minute online film is a collaboration between the OBSCURA agency and its film unit tfcitd - the first cut is the deepest. Some 900 films from 42 countries were in international competition in Cannes, France.
In the Spring of 2021, the film "the next thought" was released and is understood to be a cinematic plea for science and further thinking against the backdrop of current societal challenges. Particularly at a time when science and research are coming up against increasingly false and unscientific information in public discourse, the University for Continuing Education Krems sees it as part of its responsibility to stand up for the importance of evidence-based knowledge and fact-based decisions, as well as to encourage further thinking. „To us as a university, it is important to not only convey the results of science and research, but also their role in terms of societal impact. Thus, the film 'the next thought' is a sign to visibly demonstrate the importance of science and further thinking at a time when the significance of research and evidence for addressing urgent societal challenges is particularly relevant", says Friedrich Faulhammer, Rector of the University for Continuing Education Krems.
„At times when preconceptions and misinformation are booming, scientific knowledge is of utmost importance. We want the broad public to be able to experience the significance science has by means of innovative communication formats. With this international award, we can demonstrate the innovative approach that the University for Continuing Education Krems is taking in its communications," says Stefan Sagl, Head of Communications, Marketing and PR.
About the Cannes Corporate Media & TV Awards
The jury, made up of 62 judges, selected 888 films from 42 countries to compete in the 12th edition of the Cannes Corporate Media & TV Awards. The Cannes Corporate Media & TV Awards annually honor the world's best works on business films, online media, documentaries and reports in Cannes, France, one of the most important film centers in the world. Unilever, Steinway Lyngdorf and HSBC were among this year's winners in other categories.
More images and screeshots
Client: University for Continuing Education Krems
Stefan Sagl, Head of Communication, Marketing and PR