Goals
- To equip you with the analytical tools to assess various qualitative and quantitative audience research methods.
- To prepare you to conduct meaningful audience studies that inform and enhance the cultural experience.
- To emphasize the application of audience research methods in the arts and cultural studies context.
Contents
This course provides students with the analytical tools to assess various qualitative and quantitative audience research methods. Emphasizing application in the arts and cultural studies context, it prepares students to conduct meaningful audience studies that inform and enhance the cultural experience. Students will explore different research methodologies, learning to judge their effectiveness and applicability in various contexts. The course includes practical exercises in implementing selected visitor research methods within the exhibition context, ensuring that students gain hands-on experience in conducting audience research.
Learning result
- Students can judge different qualitative and quantitative methods of visitor research.
- Students can implement selected visitor research methods in the exhibition context.
| Graduation | Certificate of performance |
|---|---|
| Format | Blended Learning |
| ECTS points | 3 |
| Language | German or English |
