Barbara Brenner

Univ.-Prof. Dr. Barbara Brenner

Dean - Faculty of Business and Globalisation

About the person

Barbara Brenner is Professor of Management at the Department of Management and Economics at the Danube-University Krems, Austria. Before joining the Danube-University in January 2013, she was Fulbright professor at the University of South Carolina. Earlier she held positions at the Vienna University of Economics and Business (WU Vienna). She studied in Austria, the United States, and Australia and received a Ph.D. and a Magister (Mag.rer.soc.oec) in International Business from WU Vienna.

Barbara’s research and teaching interests include strategic management, control, innovation and knowledge management of the multinational corporation. During her career she has worked with several multinational corporations as well as SME firms on case studies, research and consulting projects.

Her research in this field is regularly presented at the leading international conferences and has been published in top international journals, amongst others Organization Science, Long Range Planning, Academy of Management Learning & Education, and Marketing Review. She is the author of the book “Management Control in Central and Eastern European Subsidiaries” published by Palgrave Macmillan. For her academic work, she received several awards and scholarships, such as the Fulbright Research Award, the Maria-Schaumayer-Award, and several Best Paper Awards at international conferences. 

Barbara has taught MBA and executive development programs on a variety of topics, such as Global Strategy, International Management, Transnational Marketing, Cross-cultural Management, Microeconomics of Competitiveness, and Competitive Analysis in internationally accredited programs in a number of European countries and the United States. 

Projects (Extract Research Database)

Completed projects

Meta-competences for unpredictable situations in complex environments

Duration: 01/05/2021–30/04/2023
Principle investigator for the project (University for Continuing Education Krems): Lukas Zenk

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Publications (Extract Research Database)

Zenk L.; Pausits A.; Brenner B.; Campell D.F.; Behrens D.A. Stöckler E.M.; Oppl St.; Steiner G. (2024). Meta-competences in complex environments: An interdisciplinary perspective. Thinking Skills and Creativity, 53: 101515

Brenner, B.; Drdla, D. (2023). Business Model Innovation toward Sustainability and Circularity-A Systematic Review of Innovation Types. Sustainability, 15:

Bates, R.; Brenner, B.; Schmid, E.; Steiner, G.; Vogel, S. (2022). Towards meta–competences in higher education for tackling complex real–world problems – a cross disciplinary review. International Journal of Sustainability in Higher Education, 1: 290-308

Brenner, B.; Hartl, B. (2021). The perceived relationship between digitalization and ecological, economic, and social sustainability. Journal of Cleaner Production, 315: 10.1016/j.jclepro.2021.128128

Brenner, B. (2018). Transformative Sustainable Business Models in the Light of the Digital Imperative—A Global Business Economics Perspective. Sustainability, 10 (12):

Brenner, B.; Rogbeer, S. (2015). Knowledge sharing dynamics and healthy intra-firm competition, Academy of Management. Academy of Management Proceedings, January 2015

Brenner, B.; Rogbeer, S. (2015). Efficiency and Corporate Social Responsibility – The Role of Corporate Governance. Academy of international Business Annual Meeting 2015 Proceedings

Brenner, B.; Rogbeer, S. (2014). Orchestrating First Mover Advantages within the Multinational Corporation. Academy of International Business, Conference Proceedings, Vancouver

Brenner, B.; (2013). Can Business Schools Make Students Culturally Competent? Effects of Cross-Cultural Management Courses on Cultural Intelligence. Academy of Management Learning and Education, Vol. 12:4: 603-621

Brenner, B.; Ambos, B. (2013). A question of legitimacy? A dynamic perspective on managerial control in MNCs. Organization Science, Vol. 24:3: 773-795

Brenner, B.; (2011). Vom Verwalter zum Unternehmer? Zur Rolle der Regionalen Headquarters in Europa, in Headquarterstandort Österreich. IDM Info Europa, Wiener Zeitung Beilage, 5

Brenner, B. (2010). Inside the Nike Matrix. In: Schlegelmilch, B.B.S., Ambos, B., The New Role of Regional Management: 256-274

Ambos, T.;Schlegelmilch, B.; Brenner, B.; Ambos, B. (2009). Evolution of organizational structure and capabilities in the internationalization of banks: The CEE operations of UniCredit's Vienna Office. Long Range Planning, Vol. 42:5-6: 555-686

Brenner, B.; (2009). The Dynamics of Control in foreign market: A Study of Strategic Control in CEE. Marketing Review, Vol.3: 28-33

Brenner, B.; (2009). Management Control in Central- and Eastern European Subsidiaries. Palgrave McMillan, London, UK

Brenner, B.; (2007). Vom Lehrer zum Partner: Wer in Osteuropa punkten will muss vom Osten lernen. Der Personalmanager

Lectures (Extract Research Database)

Knowledge sharing dynamics and healthy intra-firm competition

Academy of Management Annual Meeting, Vancouver, Canada, 07/08/2015

International Experience and cultural intelligence

Academy of International Business Annual Meeting, Istanbul, Turkey, 25/07/2013

How to control knowledgeable subsidiaries?

Academy of International Business Annual Meeting, Istanbul, 24/07/2013

Coopetition and Convergence in MNCs

Academy of international Business Annual Meeting, Washington, United States, 02/07/2012

Cultural Intelligence

Academy of Management, San Antonio, Texas, August, MED best paper award, 11/08/2011

How to control autonomous subsidiaries?

European International Business Academy, Porto, Portugal, 11/12/2010

Cultural Intelligence

European International Business Academy, Porto, Portugal, 10/12/2010

The Effects of Education on Cultural Intelligence: The Impact of Cross-cultural Management Courses

Academy of Management Annual Meeting, Montreal, Canada, 09/08/2010

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