Media Theories and Convergence Mechanisms in the Digital Age

Goals

• To provide you with a deep understanding of dynamic media theories and the mechanisms driving media convergence in the digital age.
• To equip you with analytical tools to examine current media practices and strategies for knowledge transfer across various disciplines.
• To enhance your ability to adapt media presentations for diverse audiences in today’s interconnected world.

Contents

This course explores the dynamic media theories and the mechanisms driving media convergence in today’s digital world. Students will be equipped with analytical tools to examine current media practices and strategies for knowledge transfer, catering to a broad range of disciplines within and beyond the exhibition sector. The course emphasizes the importance of adapting media presentations for diverse audiences, addressing the challenges and opportunities presented by our interconnected world. Through case studies and practical examples, students will gain insights into the development and implementation of effective media strategies.

Learning result

• Students can analyze selected media theories and practices and current strategies of crossmedia knowledge transfer in the context of exhibitions.
• Students can identify challenges in the development of different forms of media presentation for contemporary audiences.