Center for Business Specializations

The success of a leader is based on social competence, strong motivation, and outstanding expertise. 

At the center of our efforts stands the individual and their personal development. We are convinced that promoting the growth of our employees and students – with the aim of fostering prosperity, happiness, and satisfaction for as many people as possible – is the right path in today’s modern (business) society. 

The integrative learning approach of the Danube Business School method – addressing the individual, group, and organizational levels – creates the willingness to learn that is essential to the success of our programs. Particular emphasis is placed on assembling diverse participant groups to facilitate cross-industry networking. Our programs are aimed especially at (future) leaders and professionals who seek a state-of-the-art education with opportunities for industry-specific specialization.

Controlling and the associated knowledge of strategic and operational management concepts makes a decisive contribution to a company's success - regardless of its industry, size, or stage of development.

“We manage things, we lead people.”

Today, managers, HR professionals, and active contributors to an organization must be able to think and act strategically and holistically.They must also demonstrate social skills to harness collective intelligence within the organization. Although developing appropriate strategies and using efficient management concepts and tools in a targeted manner are necessary, they are not sufficient conditions for business success. Specific knowledge and skills in leading, promoting, and motivating employees, teams, and project groups are essential for successfully implementing concepts, overcoming resistance, and dealing with complex organizational feedback.

In the information age, companies face new global challenges, increasingly rapid changes in environmental conditions, and an accompanying shift in people's values. This has a massive impact on a company's marketing and international business, making it necessary to rethink and further develop concepts in these areas.

We therefore see our task as supporting executives and junior managers who want to actively shape both their future and the future of their company through targeted training in the areas of marketing and international business. Through our part-time, practice-oriented, state-of-the-art programs, we want to support our students and accompany them on part of their journey.

Companies around the world are facing increasingly complex economic challenges. They operate in a highly dynamic and competitive environment and are also under enormous cost and efficiency pressure. “Operational Excellence” analyzes and promotes the development of skills that enable a company to adapt. This ability is essential for generating competitive advantages and opening up new areas of business.

Management concepts such as TQM, Six Sigma, and lean management were the first to provide insights into productivity gains in organizations. Today, however, these tools alone are no longer sufficient to ensure success in a rapidly changing environment. Rapid access to relevant and up-to-date information is crucial to meeting the ever-changing needs of customers. The intelligent accumulation of organizational experience and knowledge serves to develop new technologies and open up new markets, and supports the entrepreneurial decision-making process.

Innovation performance is also a significant factor in a company's potential for success. Accordingly, organizations must look ahead and be prepared for future scenarios in order to avert potential economic damage. Resilient organizations promote a culture of innovation in which it is “necessary” to make mistakes in order to reveal learning potential for the company.

In this specialized field, students get to know an integrative perspective on management in order to optimize business-related processes. Embedded in corporate strategy, the concept of “operational excellence” helps them achieve the company's sustainable goals.