Centre for Transformation in the Construction and Real Estate Industry

The Centre for Transformation in the Construction and Real Estate Industry addresses economic, managerial, and organisational questions. These include market and organisational development, value creation structures, governance, digitalisation, and data-driven management in the construction and real estate sector.

• Transformation of business models and value chains
• Sustainability and economic performance in the construction and real estate industries
• Management, governance, and organisational development
• Digitalisation and data-driven decision processes
• Artificial intelligence in analysis, management, and continuing education

The centre examines the profound transformation of markets, business models, organisational forms, and decision-making processes in the industry. Key drivers include sustainability requirements, digitalisation, regulation, and new forms of data-based management.

Research combines economic, managerial, and organisational perspectives with questions of digital transformation. Artificial intelligence is regarded as a strategic enabler for better use of market information, increased efficiency, and the development of new management logics in construction and real estate organisations.

The centre develops continuing education programmes for professionals and executives seeking to build transformation expertise in the construction and real estate sector. Teaching covers management, economic viability, sustainable value creation, process innovation, digitalisation, and the responsible use of AI.

The centre supports organisations and individuals in not only managing change but actively shaping it. Emphasis is placed on scientific grounding, strategic capability, and immediate applicability in professional contexts.

Through collaborations with companies, associations, real estate organisations, public bodies, and other partners along the value chain, the goal is to jointly develop knowledge, skills, and solutions for a sustainable and competitive sector.

Transfer means translating scientific insights into management practice, continuing education, and strategic development. This enables impactful contributions to the transformation of construction and real estate markets, organisations, and business models.