• Graduation

    Master of Arts (Continuing Education) - MA (CE)

  • ECTS-Points


  • Learning format

    Blended learning

  • Duration

    5 semesters

  • Start

    Winter semester 2024/25, 25 November 2024

  • Costs

    EUR 12.000,--

  • Language


The MA (CE) Music Business and Culture is an international, cutting-edge program that combines all aspects and complexities of the music business sector. The program includes courses on music organizations, music entrepreneurship, music economy, IP law, cultural management, as well as courses on timely issues and challenges the music sector is facing such as gender and intersectionality, sustainability, globalization, the digital shift, and careers. The program offers a balanced mix of theory and practice, as well as networking opportunities with international experts and practitioners. It is English speaking, low-residency and can be combined with one’s professional career and work path.

The master's program is aimed at people who already work, or wish to have a career in the music business as entrepreneurs or in music institutions. It is suitable for people with professional training in the broader music sector (e.g. music entrepreneurs, music and theater scholars, music educators, musicians, music producers) or with working experience in a music organization or in a related area (e.g. music archives, music publishers, collecting societies, music media).
Olga Kolokytha

Our master´s program equips the students to understand and deal with all the conditions and factors that shape the music management sector of today.

Olga Kolokytha, PhD MA

Study Program Director

Info Session

At our info session, the study program is presented in detail. We are happy to answer your questions and look forward to meeting you there!


04.09.2024, 18:00 - 19:00,


Any questions?

We’re here to help.

Inquirires about the master´s program

Or contact us directly.

  • for working professionals

  • networking

  • international

The study program with 120 ECTS points can be completed within 5 semesters while working. There are two weeks per semester of on-site attendance, supplemented by online courses and independent learning in between.

The study programme consists of compulsory modules (90 ECTS points), elective courses (9 ECTS points) and the Master's thesis (21 ECTS points). The selection of elective courses must be recorded in a "Learning Agreement" during the admission interview.

  • Contents

    Music, Aesthetics and Society
    (24 ECTS, Certificate Program, 4 Compulsory Modules)

    Topics include: Cultural Policy, Sustainability, Diversity and Democracy in Culture, Music Psychology and Musical Impact, Music in a Transdisciplinary Context, Music Styles and History, Careers in the Music Business, Curating, Programming and Artistic Planning.

  • Contents

    Music Organizations
    (24 ECTS, Certificate Program, 4 Compulsory Modules)

    Topics include: Audiences and Audience Development, Sponsorship and Fundraising, Communication and PR, Creative Leadership, Cultural Management and Public Administration, Festival and Events Management

  • Contents

    Music Entrepreneurship
    (24 ECTS, Certificate Program, 4 Compulsory Modules)

    Topics include: Fundamentals in Cultural Economics, Global Music Business Structures, IP and Copyright Law, General Management in the Music Business, Digital Marketing and Sale, Booking, Touring and Artist Management

  • Contents

    Methods of Arts and Cultural Studies
    (15 ECTS, Certified Programme, 5 Compulsory Modules)

    Topics include: Academic Writing, Digital Competences, Inter- and Transdisciplinary Methods, Media Literacy.

    International case studies in music
    (9 ECTS, Elective Courses from the Department of Arts and Cultural Studies)

    To deepen the content and set a focus, students can choose courses from the Department of Art and Cultural Studies in the following subject areas:

    - emerging technologies in the creative industry
    - music collections and archives in international context
    - music organizations in international contexts
    - music entrepreneurship in international context

    Master-Thesis and Colloquium on Master-Thesis

    Master-Thesis (21 ECTS)
    Colloquium on Master-Thesis (3 ECTS)

Admission requirements

  • Subject-related degree at least at Bachelor's level (180 ECTS points)
  • Two years of qualified professional experience

Application process

  1. Contact us to clarify your expectations of the study program and to check the admission requirements
  2. Online application (Prepare the required documents for uploading in the online tool. You can find the relevant forms and templates in the "Downloads" section on the "Application" info page. Please also note the study code UM 999 123 for selection in the online tool.)
  3. Carrying out the selection procedure (e. g. interview with the director of studies)
  4. Admission to the degree program

We look forward to receiving your application and to welcoming you soon at the University for Continuing Education Krems.

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