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Graduation
Certificate
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ECTS-Points
6
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Learning format
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Duration
4 days, part time
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Costs
Part of 24 ECTS Certificate. Contact us for MCP cost with or without credit
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Language
German or English
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Bridge the gap between physical space and digital interaction.
Wendy Coones
Academic Lead – Department for Arts and Cultural Studies
Who is this program for?
This program is designed for professionals in museums, digital media, or creative fields who want to develop hybrid and crossmedia formats.
Do I need prior experience?
No prior experience is required.
Can this be combined?
Yes, it is part of the Certificate Program in "Crossmedia Exhibition Development" and stackable.
When are the next dates?
During Block Two
January 18 - 20 (MCP: Media Convergence in the Digital Age)
Benefit from our program
- For working professionals: All teaching takes place in a single 4-day intensive block, designed to fit alongside full-time work and everyday life. The second semester is dedicated entirely to completing assignments at your own pace.
- Small groups: Maximum 20 participants per cohort — enabling individual attention, genuine peer exchange, and lasting professional networks.
- Specialization: This microcredential focuses specifically on media convergence theory and its practical application in digital and hybrid exhibition formats within the broader field of crossmedia exhibition development. Participants benefit from lecturers with extensive professional and research experience in the field.
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for working professionals
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small class sizes
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specializations
Content
Microcredential - 6 ECTS
Media Theories and Convergence Mechanisms in the Digital Age - Application & Integration of Convergent Media Methods
Media Convergence in the Digital Age
In this module, students investigate the fusion of media practices with analog and digital technologies, analyzing the impact of convergence on contemporary konwledge transfer. It encompasses the study of media theories relevant to a wide audience and the hands-on application of these theories in mediating content, with a particular focus on the challenges and strategies of engaging modern audiences.
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Contents
This course explores the dynamic media theories and the mechanisms driving media convergence in today’s digital world. Students will be equipped with analytical tools to examine current media practices and strategies for knowledge transfer, catering to a broad range of disciplines within and beyond the exhibition sector. The course emphasizes the importance of adapting media presentations for diverse audiences, addressing the challenges and opportunities presented by our interconnected world. Through case studies and practical examples, students will gain insights into the development and implementation of effective media strategies.
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Contents
This course offers practical insights into the application of convergent media methods within exhibition settings. Students will be guided through the unique challenges and opportunities of developing media presentations, with a focus on creating impactful knowledge transfer and experiences for scientific, artistic, and commercial displays. The course emphasizes the importance of crafting interpretative strategies that engage and educate diverse audiences. Through hands-on projects and case studies, students will learn to distinguish different types of interpretation and exhibitions, and develop applications that integrate convergent media methods effectively.
Program Lead & Contact
We look forward to your registration and to welcoming you soon at the University for Continuing Education Krems.
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