Isotype goes Data Journalism


The project DJ Isotype addresses the question how Isotype can be applied to interactive information visualizations in the context of data journalism. Isotype is a promising approach to communicate statistics and open data to laypeople, however, basic questions on ist applicability remain tob e answered in this project, so that Isotype can unfold ist full potential. Prototypical visualization and intuitive, narrative interaction templates will ve developed and tested regarding their cognitive impact, usability, and user-experience. In addition, a prototypical web application will guide journalists through the semi-automatic transformation of data into Isotype-based visualizations.


Duration 15/10/2015 - 31/03/2019
Funding FFG
Program bridge 1

Department for Knowledge and Communication Management

Principle investigator for the project (Danube University Krems) Mag. Günther Schreder
Project members Dipl.-Ing.(FH) Florian Halm, MA Susanne Meneder Mag. Günther Schreder Mag. Michael Smuc



Schreder, G.; Hynek, N.; Windhager, F.; Mayr, E. (2018). Rediscovering Isotype from a Cognitive Perspective. In: P. Chapman et al., Diagrammatic Representation and Inference, LNAI 10871: 458-469, Springer International Publishing, Cham, Switzerland


ISOTYPE – vom Design zum Verstehen

Impuls & Diskurs Wirtschaftsmuseum Wien, 27/10/2020

Quo vadis, Isotype?

information+, Potsdam, Deutschland, 20/10/2018

Rediscovering Isotype from a Cognitive Perspective

Diagrams 2018, 19/06/2018

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