Alexander Pfeiffer

Mag. Dr. Alexander Pfeiffer, PhD MBA MA

Department for Security Studies

Functions

Head, Emerging Technologies Experiences Lab
Research Associate

About the person

Research Areas

  • Emerging Technologies (Distributed Systems and Digital Identity
  • Gamification, Serious Games & Nudging
  • E-Sport
  • Cyber Crime (in Digital Experience)

Projects (Extract Research Database)

Running projects

Fair:Play

Duration: 01/09/2024–31/08/2026
Principle investigator for the project (University for Continuing Education Krems): Thomas Wernbacher
Funding: FFG

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FROG - Future and Reality of Gaming 2024

Duration: 01/04/2024–31/10/2025
Principle investigator for the project (University for Continuing Education Krems): Natalie Denk
Funding: Bund (Ministerien)

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Completed projects

Selfie

Duration: 01/06/2022–31/05/2023
Principle investigator for the project (University for Continuing Education Krems): Thomas Wernbacher
Funding: sonstige öffentlich-rechtliche Einrichtungen (Körperschaften, Stiftungen, Fonds)

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Carbon Diet

Duration: 01/03/2021–28/02/2023
Principle investigator for the project (University for Continuing Education Krems): Thomas Wernbacher
Funding: FFG

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Cycle4Value

Duration: 01/09/2019–31/08/2021
Principle investigator for the project (University for Continuing Education Krems): Thomas Wernbacher
Funding: FFG

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Create Digital Games for Education

Duration: 01/10/2017–30/08/2020
Principle investigator for the project (University for Continuing Education Krems): Natalie Denk
Funding: EU
Program: ERASMUS+

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Think!First

Duration: 01/03/2017–30/04/2019
Principle investigator for the project (University for Continuing Education Krems): Thomas Wernbacher
Funding: FFG
Program: FFG - Mobilität der Zukunft

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Mobility360

Duration: 01/05/2017–30/04/2019
Principle investigator for the project (University for Continuing Education Krems): Alexander Pfeiffer
Funding: FFG
Program: FFG Talente Regional

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Literate: 5th Mind - Innovationsscheck II

Duration: 14/12/2016–13/12/2017
Principle investigator for the project (University for Continuing Education Krems): Alexander Pfeiffer
Funding: FFG
Program: FFG (Innovationsscheck)

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Game Based Learning in der Kinder und Jugendmedienarbeit, Erstellung einer Fachdidaktik Plattform

Duration: 01/12/2016–01/12/2017
Principle investigator for the project (University for Continuing Education Krems): Alexander Pfeiffer
Funding: Bund (Ministerien)
Program: Von besonderen Anliegen der Kinder und Jugendarbeit (bmfj)

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Frog 2017 - Organisation der Fachtagung Future and Reality of Gaming

Duration: 01/12/2016–01/12/2017
Principle investigator for the project (University for Continuing Education Krems): Alexander Pfeiffer
Funding: Bund (Ministerien)
Program: Von besonderen Anliegen der Kinder und Jugendarbeit (bmfj)

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Game Based Learning to Alleviate Early School Leaving

Duration: 01/09/2015–01/09/2017
Principle investigator for the project (University for Continuing Education Krems): Alexander Pfeiffer
Funding: EU
Program: ERASMUS+

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Publications (Extract Research Database)

Wawra M.; Pfeiffer A. (2026). MMORPGs ALS „TOR ZU EINEM GLÜCKLICHEREM ORT“: BEWÄLTIGUNG DER COVID-19-KRISE DURCH GEMEINSAMES ONLINE-SPIELEN. In: Compagna D., Gaming in Zeiten der Krise: Zur Nutzung, Bedeutung und Funktion digitaler Spiele während der Corona-Pandemie: https://doi.org/10., Beltz Juventa, 69 469 Weinheim

Seewald, A.; Winter, T.; Platzer, M.; Wernbacher, T.; Pfeiffer, A. (2025). Climate-friendly online shopping within the Green eCommerce project: a simple syntactic prompt design heuristic for ChatGPT; using single-language-models as multi-language models. Journal of Decision Systems, 34: https://doi.org/10.1080/12460125.2025.2552538

Denk, N.; Koenig, N.; Pfeiffer, A.; Wernbacher, T. (2025). FROG 2024 - Gaming the Apocalypse. University of Krems Press, Krems

Pfeiffer, A.; Krishna, N. (2025). RESTORING TRUST IN THE AGE OF DEEPFAKES: A BLOCKCHAIN- BASED PROPOSAL THE GLOBAL CHALLENGE OF AI-MANIPULATED MEDIA. MAD 2025, University of Krems Press, online

Pfeiffer, A.; Krishna, N. (2025). AI in music reconstruction: Sentiment in pro versus amateur contexts. Journal of Cultural Management and Cultural Policy, Sage, online

Pfeiffer, A.; Krishna, N.; Wernbacher, T.; Wagner, M. G. (2025). MAD OPINIONS – An Opinion Journal. University of Krems Press, Österreich

Pfeiffer, A.; Stella-Pfeiffer, S.; Wernbacher, T. (2025). ALWAYS ON(LINE)? HOW CHILDREN AND ADOLESCENTS IN EASTERN AUSTRIA USE THEIR SMARTPHONES. EDULEARN25 Proceedings, iated digital library, online

Pfeiffer, A.; Wernbacher, T. (2025). ARTIFICIAL INTELLIGENCE AND MUSIC: EVOLUTION AND INTEGRATION IN UPPER SECONDARY MUSIC EDUCATION IN AUSTRIA. INTED2025 Proceedings, iated digital library, online

Pfeiffer, A.; Wernbacher, T. (2025). Künstliche Intelligenz in der Berufsorientierung. on. Lernen in der digitalen Welt, 5/2025, Friedrich Verlag, Deutschland

Pfeiffer, A.; Wernbacher, T.; Heinz, D. (2025). ESPORTS – BRIDGING YOUTH WORK, DIGITAL SKILLS, AND INCLUSION THROUGH INNOVATIVE NON-FORMAL EDUCATION. EDULEARN25 Proceedings, iated digital library, online

Pfeiffer, A.; Wernbacher, T.; Wawra M. (2025). Finanzkompetenz im Zeitalter von Tiktok, Krypto und Games. forum erwachsenenbildung, Ausgabe 3/2025, 58. Jahrgang: 17-20, Waxmann, Deutschland

Pfeiffer, A.; Wernbacher, T.; Wawra, M.; Bezzina, S.; Dingli, A. (2025). ADVANCED GAMIFICATION AND AI-DRIVEN ASSESSMENTS: OPPORTUNITIES AND ETHICAL CHALLENGES IN EDUCATION. INTED2025 Proceedings: 268-271, iated digital library, online

Denk, N.; Neundlinger, H.; Neundlinger, K.; Pfeiffer, A. (2024). DAC 01 - DIGITAL JOURNAL FOR ARTS & CULTURAL STUDIES: Variations on how to play. University of Krems Press, Krems an der Donau

Koenig, N.; Denk, N.; Pfeiffer, A.; Wernbacher, Th.; Wimmer, S. (Hrsg.) (2024). Money | Games | Economies. University of Krems Press, Krems/Donau

Wawra, M; Pfeiffer A. (2024). From Flame to Fame. In: Koenig, N.; Denk, N.; Pfeiffer, A.; Wernbacher, Th.; Wimmer, S. (Hrsg.), MONEY | GAMES | ECONOMIES: 115-134, University of Krems Press, Krems

Wernbacher, T.; Koenig, N.; Kraus C.; Pfeiffer, A. Wernbacher, T.; Koenig, N.; Kraus, C.; Pfeiffer, A. (2024). Die Fallout-Serie als Lehr- und Lernressource: Eine Untersuchung am Beispiel von Fallout 3 und Fallout 4. In: Arno Görgen, Rudolf Thomas Inderst, Old World Blues: "Fallout" und das Spiel mit der Postapokalypse: https://doi.org/10.14631/978-3-96317-952-5, Buechner Verlag, gesis

Dzihan-Zamagna, S.; Pfeiffer, A. (2024). Harmonizing Rights and Rewards: Music NFTs as a Paradigm for Equitable Compensation in the Digital Era. Proceedings of the 23rd European Conference on Cyber Warfare and Security, 23: https://doi.org/10.34190/eccws.23.1.2292

Pfeiffer, A. (2024). Las Vegas A Nexus of Illusion, Gamification, and the Emerging E-Sports Phenomenon. DAC - DIGITALES JOURNAL FÜR KUNST- & KULTURWISSENSCHAFTEN, 01: 10.48341/e1n6-sc24

Pfeiffer, A.; Wernbacher, T.; Bezzina, S.; Dingli, A. (2024). REDEFINING GAMIFICATION IN EDUCATIONAL CONTEXTS: INTEGRATING DATA ASSESSMENT AND EVALUATION INTO PLAYFUL LEARNING ENVIRONMENTS. Proceedings: 18th International Technology, Education and Development Conference, 18: https://doi.org/10.21125/inted.2024.0425

Pfeiffer, A.; Wernbacher, T.; Bezzina, S.; Vella, V.; Dingli, A. (2024). EXPLORING THE INTEGRATION OF GENERATIVE AI IN HIGHER EDUCATION: STUDENT PERSPECTIVES AND EXPECTATIONS AT THE UNIVERSITY FOR CONTINUING EDUCATION KREMS. Proceedings: 17th annual International Conference of Education, Research and Innovation, 17.: 10.21125/iceri.2024.1207, iated

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Lectures (Extract Research Database)

Game Mechanics - From Ancient Games to AI-Driven Futures

Gaming Malta ICT Game Jam, 05/12/2025

Restoring Trust in Digital Media: A Blockchain-Based Framework for Content Authentication

International Conference on Contemporary and Future Challenges of Blockchain and AI, 25/09/2025

Beyond the Hype: NFTs as Tools for Securing Tangible and Intangible Assets

DAC Summer School “AI will sort it … out?”, 02/07/2025

Who Are You, Really? Rethinking Identity for Digital Agents

PwC x SAP: AI Roadshow, 30/04/2025

Willkommen im Magic Circle

Prägend Tagung, 05/12/2024

Cultural Shifts in Music: Examining the Impact of AI on Semi-Pro fessional Bands

1st International Conference on Digital Science in Culture, 29/11/2024

2024 vs. The Walking Dead: Technological and Sociological Insights into a Modern Zombie Apocalypse.

Media Arts and Design Conference (MAD) 2024, 24/04/2024

Guardians of Knowledge or Agents of Temptation: AI's Role in the Future of Education

Doktorats Kolloquium AAU, 21/12/2023

The Digital Transformation of Education: A Hyper-Disruptive Era through Blockchain and Generative AI

TEWI-Kolloquium, 04/12/2023

Künstliche Intelligenz (KI) in der pädagogischen Praxis

Fachtagung der Direktorinnen und Direktoren der Humanberuflichen Schulen Oberösterreichs, 21/11/2023

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