The modules of this General Management Core Curriculum can be completed in blocks. The compulsory modules last 2 days each and are each offered with another module in blocks of 4 days.
Graduates of the "General Management College" are able to,
- discuss the interrelationships of the core business disciplines as well as aspects of cross-sectional topics relevant to business and society,
- to classify the acquired ways of acting in the economic practice by dealing with the theoretical basics and to link them with new insights,
- to analyze their personal and professional management skills in self-reflection and to derive development potential from this.
The "Certified Program" degree is awarded after positive completion of the Business Fundamentals (subject MA and EC) and the subjects of the core business disciplines Human Resources, Leadership, Controlling, Finance, Strategy and Marketing.
Fundamentals of Management (MA)
- General Management
- Cost Accounting
Single module bookable
Fundamentals of Economics (EC)
- Microeconomics: Decision theory
- Supply and demand
- Macroeconomic theory
- Macroeconomic policy
Controlling & Reporting (CR)
Participants will be able to
- reproduce selected aspects of corporate accounting and financial reporting in the context of planning accounting,
- explain and illustrate the process of budget compilation for practice-oriented planning accounting,
- carry out the planning of profit, liquidity and balance sheet,
carry out essential (planning) key figure calculations.
Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet
They should be able to draw up a budget / a Business Plan for a company
Participants should be able to calculate and to interpret ratios / key figures of a company
22/11 - 23/11/2023
German: | 13/12 - 14/12/2023
Corporate Financial Management (FN)
After successful completion of the module, students should be able to:
- be able to name the basic principles of corporate finance as well as investment appraisal and apply their methods on the basis of practical examples.
- be able to use instruments that support financial decision-making.
- be able to evaluate financing instruments such as bonds and shares.
24/11 - 25/11/2023
German: | 15/12 - 16/12/2023
Strategic Management (SM)
At the end of the module, students will have the following skills and abilities:
- link key concepts of strategic management and strategic business and environmental analysis.
- select and apply strategic analysis tools.
- combine external and internal analyses, interpret them and develop recommendations for action.
- critically discuss case studies and develop solution scenarios.
- weigh current social challenges on a strategic management level and design strategic options.
11/10 - 12/10/2023
German: | 18/10 - 19/10/2023
Marketing Management (MM)
Upon completion of the course, students should be able to:
- Understand marketing approaches and marketing strategies
- Apply instruments of strategic marketing
- Design operational marketing instruments in a targeted manner
- Develop a marketing plan.
- Explain marketing developments in the area of gender & diversity and other ethical issues.
On successful completion of this module the students will be available to:
- Demonstrate an understanding of core marketing principles (K)
- Practically apply marketing models, theories and concepts (K, T)
- Evaluate and write marketing plans (C, P)
- Decision-making skills in relation to marketing management (T)
Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills
13/10 - 14/10/2023
German: | 20/10 - 21/10/2023
Human Resources Management (HR)
After completing the module, students will be able to ...
- explain the basics and the (strategic) importance of HRM for the organization,
- plan meaningful measures in the essential fields of action of HRM,
- structure personnel selection and personnel and competence development from an organizational psychological perspective in an application-oriented way,
- evaluate central demands from the HR trend literature in a context-related manner.
- to classify aspects of (gender) diversity in corporate HR work.
28/02 - 29/02/2024
German: | 10/04 - 11/04/2024
After completing the module, students will be able to ....
- apply central concepts and models of leadership in organizations to operational problems,
- analyze their own leadership behavior on the basis of the models and concepts they have learned,
- identify ethical challenges of leadership,
- explain the causes and effects of destructive leadership behavior.
01/03 - 02/03/2024
German: | 12/04 - 13/04/2024
Time Schedule Core Subjects
|Fundamental of Management||online|
|Fundamentals of Economics||online|
|Controlling & Reporting||22.-23.11.2023|
|Corporate Financial Management||24.-25.11.2023|
|Human Resources Management||28.-29.02.2024|
|Managing Complexity & Project Management||26.-27.04.2024|
|Knowledge Management & Innovation||14.-15.06.2024|
The international and multicultural faculty of Danube Business School consists of both, renowned professors from our partner universities and top consultants:
Univ.-Prof. Dr. Barbara Brenner, University for Continuing Education Krems, Autsria
Alessandro Cavelzani, PhD. PsyD.; International Therapist Directory, Italy
Mag.a. Dr. Neha Chatwani; The Workplace Atelier, Austria
Dr. Arne Floh, MSc. PhD; University of Surrey
Felix Holzmeister PhD; Universität Innsbruck, Austria
Prof. Dr. Klaus North; Wiesbaden Business School, Germany
Prof. Dr. Werner Seebacher, Seebacher Unternehmensberatung GmbH; München, Deutschland und Graz, Austria
Prof. Dr. Mathias Schüz; ZHAW, Switzerland
Assistenz Prof. Dr. Markus Wabnegg, MSc MIM; Universität für Weiterbildung Krems, Österreich
Dr. Daniel Wintersberger, University of Birmingham, UK