The modules of this General Management Core Curriculum can be completed in blocks. The compulsory modules last 2 days each and are each offered with another module in blocks of 4 days.
Graduates of the "General Management" program are able to,
- discuss the interrelationships of the core business disciplines as well as aspects of cross-sectional topics relevant to business and society,
- to classify ways of acting acquired in economic practice by dealing with the theoretical basics and to link them with new insights,
- to apply theoretical know-how from core business disciplines as well as economically relevant, social cross-sectional topics in independent planning and implementation in their work areas and in projects as managers,
- to identify essential, cross-sectoral challenges and to develop adequate procedures
- to analyze their personal and professional management skills in self-reflection and to derive development potentials from this.
- to discuss acquired knowledge in the context of an independent written paper and to reflect on it with a view to practical application.
A final thesis is to be written at the end of the course. With the final paper, students should demonstrate that they are able to discuss knowledge acquired within the framework of an independent paper and to reflect on it with regard to a practical application.
Structure after the General Management College course:
After another 6 core subjects, as well as submission and positive grading of a project work, you will be awarded the "Academic General Manager".
Compulsory Modules
Fundamentals of Management (MA)
Fundamentals of Economics (EC)
Contents
- Microeconomics: Decision theory
- Supply and demand
- Macroeconomic theory
- Macroeconomic policy
ECTS-Points
3
Controlling & Reporting (CR)
Goals
Participants will be able to
- reproduce selected aspects of corporate accounting and financial reporting in the context of planning accounting,
- explain and illustrate the process of budget compilation for practice-oriented planning accounting,
- carry out the planning of profit, liquidity and balance sheet,
carry out essential (planning) key figure calculations.
Learning Results
Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet
They should be able to draw up a budget / a Business Plan for a company
Participants should be able to calculate and to interpret ratios / key figures of a company
ECTS-Points
3
Events
English: |
22/11 - 23/11/2023
German: |
13/12 - 14/12/2023
Corporate Financial Management (FN)
Goals
After successful completion of the module, students should be able to:
- be able to name the basic principles of corporate finance as well as investment appraisal and apply their methods on the basis of practical examples.
- be able to use instruments that support financial decision-making.
- be able to evaluate financing instruments such as bonds and shares.
ECTS-Points
3
Events
English: |
24/11 - 25/11/2023
German: |
15/12 - 16/12/2023
Strategic Management (SM)
Goals
At the end of the module, students will have the following skills and abilities:
- link key concepts of strategic management and strategic business and environmental analysis.
- select and apply strategic analysis tools.
- combine external and internal analyses, interpret them and develop recommendations for action.
- critically discuss case studies and develop solution scenarios.
- weigh current social challenges on a strategic management level and design strategic options.
ECTS-Points
3
Events
English: |
11/10 - 12/10/2023
German: |
18/10 - 19/10/2023
Marketing Management (MM)
Goals
Upon completion of the course, students should be able to:
- Understand marketing approaches and marketing strategies
- Apply instruments of strategic marketing
- Design operational marketing instruments in a targeted manner
- Develop a marketing plan.
- Explain marketing developments in the area of gender & diversity and other ethical issues.
Learning Results
On successful completion of this module the students will be available to:
- Demonstrate an understanding of core marketing principles (K)
- Practically apply marketing models, theories and concepts (K, T)
- Evaluate and write marketing plans (C, P)
- Decision-making skills in relation to marketing management (T)
Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills
ECTS-Points
3
Events
English: |
13/10 - 14/10/2023
German: |
20/10 - 21/10/2023
Human Resources Management (HR)
Goals
After completing the module, students will be able to ...
- explain the basics and the (strategic) importance of HRM for the organization,
- plan meaningful measures in the essential fields of action of HRM,
- structure personnel selection and personnel and competence development from an organizational psychological perspective in an application-oriented way,
- evaluate central demands from the HR trend literature in a context-related manner.
- to classify aspects of (gender) diversity in corporate HR work.
ECTS-Points
3
Events
English: |
28/02 - 29/02/2024
German: |
10/04 - 11/04/2024
Leadership (LS)
Goals
After completing the module, students will be able to ....
- apply central concepts and models of leadership in organizations to operational problems,
- analyze their own leadership behavior on the basis of the models and concepts they have learned,
- identify ethical challenges of leadership,
- explain the causes and effects of destructive leadership behavior.
ECTS-Points
3
Events
English: |
01/03 - 02/03/2024
German: |
12/04 - 13/04/2024
Research Methods (RM)
Goals
After successful completion of the module, students should be able to ...
- be able to independently develop both quantitative and qualitative research designs to answer research questions and create or test hypotheses.
- know the basic principles of descriptive and inferential statistics in order to be able to conduct statistical data analyses based on them.
ECTS-Points
3
Events
English: |
10/01 - 11/01/2024
German: |
23/02 - 24/02/2024
Single module bookable
Business Ethics (BE)
Goals
- Students are able to describe the most important approaches to ethics and apply them to companies.
- Students will be able to weigh the complex consequences of their decisions for the multitude of stakeholders involved.
ECTS-Points
3
Events
English: |
12/01 - 13/01/2024
German: |
21/02 - 22/02/2024
Business Analytics (BA)
Goals
Upon completion of the course, students should be able to ...
- understand the tasks and core aspects of business intelligence and analytics and distinguish them from related concepts (e.g. Big Data).
- correctly formulate concrete questions for data-driven decision making.
- identify, clean, validate, and prepare for analysis the enterprise data needed to answer them.
- select appropriate analysis methods and visualize results.
- understand success factors in the development and implementation of business analytics strategies.
- know and critically reflect on trend topics in business intelligence and analytics.
ECTS-Points
3
Events
English: |
24/04 - 25/04/2024
German: |
19/06 - 20/06/2024
Managing Complexity & Project Management (CP)
Goals
Upon completion of the course, students will be able to:
- differentiate between causal and complex patterns of thought and action.
- explain recent systems theory approaches (cybernetics, archetypes of systems modeling and chaos research)
- analyze complex systems in a business context
- to perform methods for dealing with complex systems
- assess the contribution of projects and programs to business strategies
- design processes, structures & roles of an organization in relation to "project orientation".
ECTS-Points
3
Events
English: |
26/04 - 27/04/2024
German: |
21/06 - 22/06/2024
Elective Modules
Transformative Management (TM)
Goals
After completing the module, students will be able to
- identify drivers of digital and sustainable transformation, and analyze and combine their impact on business models and business functions.
- evaluate the importance of ambidextry and dynamic capabilities for business.
- evaluate transformation approaches and derive recommendations for action.
- differentiate digital and analog business models and develop transformation strategies.
- evaluate core concepts of sustainable and/or digital business model innovations.
- evaluate case-based questions in selected fields of action of digital transformation.
ECTS-Points
3
Events
English: |
12/06 - 13/06/2024
German: |
11/09 - 12/09/2024
Knowledge Management & Innovation (KM)
Goals
Upon completion of the course, students will be able to:
- Explain the business benefits of managing knowledge and innovation in organizations
- Identify the key success factors and barriers to knowledge transfer in organizations
- Outline the concept of the "learning organization", the "knowledge spiral" and that of "core competencies", for the business context
- To differentiate between different types of innovation opportunities in the corporate context
- To formulate the characteristics of innovative organizations and the DNA of innovators.
ECTS-Points
3
Events
English: |
14/06 - 15/06/2024
German: |
13/09 - 14/09/2024
International Business (IB)
Goals
After completing the course, students will be able to
- understand the complexity and challenges of an international environment.
- name basic theories of internationalization.
- understand the influence of culture on actions and examine it on the basis of cultural dimensions.
- name the different internationalization strategies and examine their relevance for corporate success.
- distinguish between international organizational forms and structures and classify their influence on or interaction with corporate strategy.
ECTS-Points
3
Events
English: |
18/09 - 19/09/2024
German: |
22/05 - 23/05/2024
Managerial Economics (VWL)
Goals
After successful completion of the module, students will be able to
- to describe core topics of microeconomic theory and to apply them to practical problems
- to differentiate between different market forms and to derive the optimal entrepreneurial decisions in each case
- to evaluate strategic behavior
ECTS-Points
3
Events
English: |
18/09 - 19/09/2024
German: |
22/05 - 23/05/2024
Business Planning (BP)
Goals
The students will be able to
a. describe the planning approaches of success, liquidity and balance sheet,
b. create a business plan (with a focus on financial planning) on the basis of integrated profit and financial planning,
c. create, discuss and defend independent planning scenarios.
ECTS-Points
3
Business Simulation (BS)
Goals
Students will be able to
- identify business management (entrepreneurial) tasks,
- work out strategic and operative decision alternatives and implement them in the game (deal with conflicting goals),
- deal with divergent (team) assessments under time pressure,
- Prioritize decisions under uncertainty in a holistic networked approach (simulation).
ECTS-Points
6
Applied Business Law (WR)
Goals
Upon completion of the module, students will be able to:
- Understand the basic concepts and structure of civil law and apply this knowledge to classify and solve simple cases and legal issues.
- Identify and understand the distinctive features of corporate law as compared to general civil law and, in particular, recognize the interrelationship with general civil law.
- Understand the basic structures of important ancillary laws of corporate law and use them to solve practical and cross-territorial case studies in corporate law.
- Explain the most common forms of partnerships and corporations encountered in practice.
- To independently identify and evaluate typical corporate law problems arising in legal practice.
- To present and apply the basic structures of labor and social legislation and to categorize the institutional actors of labor life.
ECTS-Points
6
Time Schedule Core Subjects
2023/ 2024
| Subject | Date |
| Fundamental of Management | online |
| Fundamentals of Economics | online |
| Strategic Management | 11.-12.10.2023 |
| Marketing Management | 13.-14.10.2023 |
| Controlling & Reporting | 22.-23.11.2023 |
| Corporate Financial Management | 24.-25.11.2023 |
| Research Methods | 10.-11.01.2024 |
| Business Ethics | 12.-13.01.2024 |
| Human Resources Management | 28.-29.02.2024 |
| Leadership | 01.-02.03.2024 |
| Business Analytics | 24.-25.04.2024 |
| Managing Complexity & Project Management | 26.-27.04.2024 |
| Transformative Management | 12.-13.06.2024 |
| Knowledge Management & Innovation | 14.-15.06.2024 |
| International Business | 18.-19.09.2024 |
Faculty
The international and multicultural faculty of Danube Business School consists of both, renowned professors from our partner universities and top consultants:
Univ.-Prof. Dr. Barbara Brenner, University for Continuing Education Krems, Autsria
Alessandro Cavelzani, PhD. PsyD.; International Therapist Directory, Italy
Mag.a. Dr. Neha Chatwani; The Workplace Atelier, Austria
Dr. Arne Floh, MSc. PhD; University of Surrey
Felix Holzmeister PhD; Universität Innsbruck, Austria
Prof. Dr. Klaus North; Wiesbaden Business School, Germany
Prof. Dr. Werner Seebacher, Seebacher Unternehmensberatung GmbH; München, Deutschland und Graz, Austria
Prof. Dr. Mathias Schüz; ZHAW, Switzerland
Assistenz Prof. Dr. Markus Wabnegg, MSc MIM; Universität für Weiterbildung Krems, Österreich
Dr. Daniel Wintersberger, University of Birmingham, UK
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