• Graduation

    Certificate

  • ECTS-Points

    6

  • Learning format

    Blended Learning

  • Duration

    4 days, part time

  • Attendance

    max. 19102026

  • Costs

    Part of 24 ECTS Certificate. Contact us for MCP cost with or without credit

  • Language

    German or English

Develop the ability to translate complex ideas into compelling narratives for diverse audiences in cultural and scientific contexts. This microcredential focuses on knowledge transfer, storytelling, and crossmedia communication across physical, digital, and hybrid environments.
Wendy Coones

Transform complex research into compelling public narratives.

Wendy Coones

Academic Lead - Dept for Arts & Cultural Studies

who's it for?

This course is designed for professionals working in museums, research communication, or creative sectors who want to develop stronger narrative and communication strategies.

Do I need prior experience?
No prior experience is required.

Can this be combined?
Yes, it is part of the Certificate Program and stackable. 

Benefit from our program

  • For working professionals: All teaching takes place in a single 4-day intensive block, designed to fit alongside full-time work and everyday life. The second semester is dedicated entirely to completing assignments at your own pace.
  • Small groups: Maximum 20 participants per cohort — enabling individual attention, genuine peer exchange, and lasting professional networks.
  • Specialization: This microcredential focuses specifically on knowledge transfer strategies and crossmedia storytelling for cultural and scientific contexts within the broader field of crossmedia exhibition development. Participants benefit from lecturers with extensive professional and research experience in the field.
  • for working professionals

  • small class sizes

  • specializations

Microcredential - 6 ECTS

Theories of Knowledge Transfer in Cultural & Scientific Sectors  - Applications & Integration of Knowledge Transfer and Storytelling 

ECTS
Knowledge Transfer and Storytelling in Culture and Science

This module provides an in-depth exploration of how knowledge is conveyed and narratives are crafted within cultural and scientific domains for optimal content conveyance. It covers the historical and theoretical underpinnings of knowledge dissemination, as well as practical approaches to storytelling and crossmedia applications, emphasizing the importance of engaging narratives in sharing information.

  • Contents

    This course begins with an introduction to exhibition theory, offering historical perspectives and key concepts that have shaped the field. Students will delve into the mechanisms of knowledge transfer within cultural and scientific sectors, examining how exhibitions serve as powerful mediums for disseminating information. Through detailed case studies, the course highlights successful examples of knowledge transfer via exhibitions. A significant portion of the course is dedicated to crossmedia exhibitions, exploring their development, implementation, and impact as both applied research and cultural practice. Practical applications are also covered, equipping students with the skills to design and evaluate exhibitions focused on effective knowledge transfer.

  • Contents

    This course builds on theoretical foundations to explore the practical applications of knowledge transfer and storytelling. Students will analyze real-world examples of crossmedia exhibitions, gaining insights into their development as applied research and cultural practice. The course includes a comparative study of various approaches to crossmedia storytelling within the cultural and creative sectors, allowing students to understand the nuances and effectiveness of different methods. This practical focus ensures that students can see how theoretical ideas are implemented, providing valuable insights for creating engaging narratives in museum and exhibition settings.

Stackable Module

Combine with the other microcredentials:

Media Convergence in the Digital Age (6 ECTS)

Audience Orientation (6 ECTS) 

Praxis in Arts and Cultural Studies (6 ECTS)

Arts & Culture Traveling Exhibition LAB (3 ECTS)

for the Certificate Program:
Crossmedia Exhibition Development

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