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Graduation
Certificate
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ECTS-Points
6
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Learning format
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Duration
1 week, part time
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Costs
Part of 24 ECTS Certificate. Contact us for MCP cost with or without credit
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Language
German or English
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This microcredential focuses on audience research, participation, and interaction across physical, digital, and hybrid formats. You will apply qualitative and quantitative methods, including UX approaches, to evaluate engagement and improve exhibitions using evidence-based insights.
Design with the visitor at the center of the experience.
Wendy Coones
Academic Lead – Department for Arts and Cultural Studies
Who is this course for?
This course is designed for professionals working in museums, research communication, or creative fields who want to better understand and engage audiences.
Do I need prior experience?
No prior experience is required.
Can this be combined?
Yes, it is part of the Certificate Program "Crossmedia Exhibition Development" and stackable.
When are the next dates?
Oct 20 + Online (MC: Audience Interaction)
January 21 - 22 (MCP: Qualitative & Quantitative Audience Research)
Benefit from our program
- For working professionals: All teaching takes place in a single 4-day intensive block, designed to fit alongside full-time work and everyday life.
- Small groups: Maximum 20 participants per cohort — enabling individual attention, genuine peer exchange, and lasting professional networks.
- Specialization: This microcredential focuses specifically on qualitative and quantitative audience research methods for cultural and exhibition contexts within the broader field of crossmedia exhibition development. Participants benefit from lecturers with extensive professional and research experience in the field.
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for working professionals
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small class sizes
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specializations
Content
- Identify methodological approaches to visitor interaction for contemporary audiences.
- Students can compare different concepts for participation in the analog and digital space of collection institutions.
- Judge different qualitative and quantitative methods of visitor research.
- Implement selected visitor research methods in the exhibition context
Microcredential - 6 ECTS
Forms of Audience Interaction - Qualitative and Quantitative Audience Research
Audience Orientation
This module centers on the methodologies of audience research and interaction within the arts and cultural sectors. It combines the study of qualitative and quantitative research techniques with practical strategies for audience engagement, preparing students to conduct audience studies and design engaging experiences that cater to contemporary cultural consumers.
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Contents
This course provides students with the analytical tools to assess various qualitative and quantitative audience research methods. Emphasizing application in the arts and cultural studies context, it prepares students to conduct meaningful audience studies that inform and enhance the cultural experience. Students will explore different research methodologies, learning to judge their effectiveness and applicability in various contexts. The course includes practical exercises in implementing selected visitor research methods within the exhibition context, ensuring that students gain hands-on experience in conducting audience research.
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Contents
This course investigates methodological approaches to audience interaction tailored for contemporary cultural settings. Students are encouraged to evaluate the effectiveness and implications of various interaction methods, ranging from participative to de-central engagement. The course explores how these methods foster the creation of compelling and inclusive audience experiences. Through case studies and practical examples, students will learn to identify and compare different concepts for participation in both analog and digital spaces of collection institutions.
Stackable Modules
Combine with the other microcredentials:
Knowledge Transfer and Storytelling in Culture and Science (6 ECTS)
Media Convergence in the Digital Age (6 ECTS)
Praxis in Arts and Cultural Studies (6 ECTS)
Arts & Culture Traveling Exhibition LAB (3 ECTS)
for the Certificate Program:
Crossmedia Exhibition Development
