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Graduation
Certificate
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ECTS-Points
6
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Learning format
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Duration
1 week, part time
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Costs
Part of 24 ECTS Certificate. Contact us for MCP cost with or without credit
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Language
German or English
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Discover diverse approaches to audience interaction and evaluate engagement methods across analog and digital spaces. Explore qualitative and quantitative research techniques, mastering a range of tools to conduct meaningful audience studies. By analyzing cultural offerings and enhancing exhibition design, you will gain the skills to lead impactful, audience-oriented projects in museums and scientific environments.
Design with the visitor at the center of the experience.
Wendy Coones
Academic Lead – Department for Arts and Cultural Studies
Benefit from our program
- For working professionals: All teaching takes place in a single 4-day intensive block, designed to fit alongside full-time work and everyday life. The second semester is dedicated entirely to completing assignments at your own pace.
- Small groups: Maximum 20 participants per cohort — enabling individual attention, genuine peer exchange, and lasting professional networks.
- Specialization: This microcredential focuses specifically on qualitative and quantitative audience research methods for cultural and exhibition contexts within the broader field of crossmedia exhibition development. Participants benefit from lecturers with extensive professional and research experience in the field.
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for working professionals
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small class sizes
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specializations
Stackable Program
In combination with other continuing education programs, Stackable Programs can be combined to achieve an academic degree.
The Stackable Program offers me complete flexibility in the design of my studies.
Tatjana Kohl
Student
Content
- Identify methodological approaches to visitor interaction for contemporary audiences.
- Students can compare different concepts for participation in the analog and digital space of collection institutions.
- Judge different qualitative and quantitative methods of visitor research.
- Implement selected visitor research methods in the exhibition context
Microcredential - 6 ECTS
Forms of Audience Interaction - Qualitative and Quantitative Audience Research
Audience Orientation
This module centers on the methodologies of audience research and interaction within the arts and cultural sectors. It combines the study of qualitative and quantitative research techniques with practical strategies for audience engagement, preparing students to conduct audience studies and design engaging experiences that cater to contemporary cultural consumers.
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Contents
This course provides students with the analytical tools to assess various qualitative and quantitative audience research methods. Emphasizing application in the arts and cultural studies context, it prepares students to conduct meaningful audience studies that inform and enhance the cultural experience. Students will explore different research methodologies, learning to judge their effectiveness and applicability in various contexts. The course includes practical exercises in implementing selected visitor research methods within the exhibition context, ensuring that students gain hands-on experience in conducting audience research.
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Contents
This course investigates methodological approaches to audience interaction tailored for contemporary cultural settings. Students are encouraged to evaluate the effectiveness and implications of various interaction methods, ranging from participative to de-central engagement. The course explores how these methods foster the creation of compelling and inclusive audience experiences. Through case studies and practical examples, students will learn to identify and compare different concepts for participation in both analog and digital spaces of collection institutions.
