The study program contains 90 ECTS credits:
- 12 compulsory modules General Management (36 ECTS)
- 3-5 elective modules General Management (15 ECTS)
- Specialization modules (24 ECTS)
- MBA Thesis (15 ECTS)
Compulsory Modules
Fundamentals of Management (MA)
Fundamentals of Economics (EC)
Contents
- Microeconomics: Decision theory
- Supply and demand
- Macroeconomic theory
- Macroeconomic policy
ECTS-Points
3
Controlling & Reporting (CR)
Goals
Participants will be able to
- reproduce selected aspects of corporate accounting and financial reporting in the context of planning accounting,
- explain and illustrate the process of budget compilation for practice-oriented planning accounting,
- carry out the planning of profit, liquidity and balance sheet,
carry out essential (planning) key figure calculations.
Learning Results
Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet
They should be able to draw up a budget / a Business Plan for a company
Participants should be able to calculate and to interpret ratios / key figures of a company
ECTS-Points
3
Events
English: |
22/11 - 23/11/2023
German: |
13/12 - 14/12/2023
Corporate Financial Management (FN)
Goals
After successful completion of the module, students should be able to:
- be able to name the basic principles of corporate finance as well as investment appraisal and apply their methods on the basis of practical examples.
- be able to use instruments that support financial decision-making.
- be able to evaluate financing instruments such as bonds and shares.
ECTS-Points
3
Events
English: |
24/11 - 25/11/2023
German: |
15/12 - 16/12/2023
Strategic Management (SM)
Goals
At the end of the module, students will have the following skills and abilities:
- link key concepts of strategic management and strategic business and environmental analysis.
- select and apply strategic analysis tools.
- combine external and internal analyses, interpret them and develop recommendations for action.
- critically discuss case studies and develop solution scenarios.
- weigh current social challenges on a strategic management level and design strategic options.
ECTS-Points
3
Events
English: |
11/10 - 12/10/2023
German: |
18/10 - 19/10/2023
Marketing Management (MM)
Goals
Upon completion of the course, students should be able to:
- Understand marketing approaches and marketing strategies
- Apply instruments of strategic marketing
- Design operational marketing instruments in a targeted manner
- Develop a marketing plan.
- Explain marketing developments in the area of gender & diversity and other ethical issues.
Learning Results
On successful completion of this module the students will be available to:
- Demonstrate an understanding of core marketing principles (K)
- Practically apply marketing models, theories and concepts (K, T)
- Evaluate and write marketing plans (C, P)
- Decision-making skills in relation to marketing management (T)
Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills
ECTS-Points
3
Events
English: |
13/10 - 14/10/2023
German: |
20/10 - 21/10/2023
Human Resources Management (HR)
Goals
After completing the module, students will be able to ...
- explain the basics and the (strategic) importance of HRM for the organization,
- plan meaningful measures in the essential fields of action of HRM,
- structure personnel selection and personnel and competence development from an organizational psychological perspective in an application-oriented way,
- evaluate central demands from the HR trend literature in a context-related manner.
- to classify aspects of (gender) diversity in corporate HR work.
ECTS-Points
3
Events
English: |
28/02 - 29/02/2024
German: |
10/04 - 11/04/2024
Leadership (LS)
Goals
After completing the module, students will be able to ....
- apply central concepts and models of leadership in organizations to operational problems,
- analyze their own leadership behavior on the basis of the models and concepts they have learned,
- identify ethical challenges of leadership,
- explain the causes and effects of destructive leadership behavior.
ECTS-Points
3
Events
English: |
01/03 - 02/03/2024
German: |
12/04 - 13/04/2024
Research Methods (RM)
Goals
After successful completion of the module, students should be able to ...
- be able to independently develop both quantitative and qualitative research designs to answer research questions and create or test hypotheses.
- know the basic principles of descriptive and inferential statistics in order to be able to conduct statistical data analyses based on them.
ECTS-Points
3
Events
English: |
10/01 - 11/01/2024
German: |
23/02 - 24/02/2024
Single module bookable
Business Ethics (BE)
Goals
- Students are able to describe the most important approaches to ethics and apply them to companies.
- Students will be able to weigh the complex consequences of their decisions for the multitude of stakeholders involved.
ECTS-Points
3
Events
English: |
12/01 - 13/01/2024
German: |
21/02 - 22/02/2024
Business Analytics (BA)
Goals
Upon completion of the course, students should be able to ...
- understand the tasks and core aspects of business intelligence and analytics and distinguish them from related concepts (e.g. Big Data).
- correctly formulate concrete questions for data-driven decision making.
- identify, clean, validate, and prepare for analysis the enterprise data needed to answer them.
- select appropriate analysis methods and visualize results.
- understand success factors in the development and implementation of business analytics strategies.
- know and critically reflect on trend topics in business intelligence and analytics.
ECTS-Points
3
Events
English: |
24/04 - 25/04/2024
German: |
19/06 - 20/06/2024
Managing Complexity & Project Management (CP)
Goals
Upon completion of the course, students will be able to:
- differentiate between causal and complex patterns of thought and action.
- explain recent systems theory approaches (cybernetics, archetypes of systems modeling and chaos research)
- analyze complex systems in a business context
- to perform methods for dealing with complex systems
- assess the contribution of projects and programs to business strategies
- design processes, structures & roles of an organization in relation to "project orientation".
ECTS-Points
3
Events
English: |
26/04 - 27/04/2024
German: |
21/06 - 22/06/2024
Elective Modules
Transformative Management (TM)
Goals
After completing the module, students will be able to
- identify drivers of digital and sustainable transformation, and analyze and combine their impact on business models and business functions.
- evaluate the importance of ambidextry and dynamic capabilities for business.
- evaluate transformation approaches and derive recommendations for action.
- differentiate digital and analog business models and develop transformation strategies.
- evaluate core concepts of sustainable and/or digital business model innovations.
- evaluate case-based questions in selected fields of action of digital transformation.
ECTS-Points
3
Events
English: |
12/06 - 13/06/2024
German: |
11/09 - 12/09/2024
Knowledge Management & Innovation (KM)
Goals
Upon completion of the course, students will be able to:
- Explain the business benefits of managing knowledge and innovation in organizations
- Identify the key success factors and barriers to knowledge transfer in organizations
- Outline the concept of the "learning organization", the "knowledge spiral" and that of "core competencies", for the business context
- To differentiate between different types of innovation opportunities in the corporate context
- To formulate the characteristics of innovative organizations and the DNA of innovators.
ECTS-Points
3
Events
English: |
14/06 - 15/06/2024
German: |
13/09 - 14/09/2024
International Business (IB)
Goals
After completing the course, students will be able to
- understand the complexity and challenges of an international environment.
- name basic theories of internationalization.
- understand the influence of culture on actions and examine it on the basis of cultural dimensions.
- name the different internationalization strategies and examine their relevance for corporate success.
- distinguish between international organizational forms and structures and classify their influence on or interaction with corporate strategy.
ECTS-Points
3
Events
English: |
18/09 - 19/09/2024
German: |
22/05 - 23/05/2024
Managerial Economics (VWL)
Goals
After successful completion of the module, students will be able to
- to describe core topics of microeconomic theory and to apply them to practical problems
- to differentiate between different market forms and to derive the optimal entrepreneurial decisions in each case
- to evaluate strategic behavior
ECTS-Points
3
Events
English: |
18/09 - 19/09/2024
German: |
22/05 - 23/05/2024
Business Planning (BP)
Goals
The students will be able to
a. describe the planning approaches of success, liquidity and balance sheet,
b. create a business plan (with a focus on financial planning) on the basis of integrated profit and financial planning,
c. create, discuss and defend independent planning scenarios.
ECTS-Points
3
Business Simulation (BS)
Goals
Students will be able to
- identify business management (entrepreneurial) tasks,
- work out strategic and operative decision alternatives and implement them in the game (deal with conflicting goals),
- deal with divergent (team) assessments under time pressure,
- Prioritize decisions under uncertainty in a holistic networked approach (simulation).
ECTS-Points
6
Applied Business Law (WR)
Goals
Upon completion of the module, students will be able to:
- Understand the basic concepts and structure of civil law and apply this knowledge to classify and solve simple cases and legal issues.
- Identify and understand the distinctive features of corporate law as compared to general civil law and, in particular, recognize the interrelationship with general civil law.
- Understand the basic structures of important ancillary laws of corporate law and use them to solve practical and cross-territorial case studies in corporate law.
- Explain the most common forms of partnerships and corporations encountered in practice.
- To independently identify and evaluate typical corporate law problems arising in legal practice.
- To present and apply the basic structures of labor and social legislation and to categorize the institutional actors of labor life.
ECTS-Points
6
Navigating in a World of Flux
ECTS-Points
6
Specialization Subjects (German)
Business Controlling & Financial Management
Specialization Subjects (English)
Time Schedule
Faculty
The international and multicultural faculty of Danube Business School consists of both, renowned professors from our partner universities and top consultants:
Univ.-Prof. Dr. Barbara Brenner, University for Continuing Education Krems, Autsria
Alessandro Cavelzani, PhD. PsyD.; International Therapist Directory, Italy
Mag.a. Dr. Neha Chatwani; The Workplace Atelier, Austria
Dr. Arne Floh, MSc. PhD; University of Surrey
Felix Holzmeister PhD; Universität Innsbruck, Austria
Prof. Dr. Klaus North; Wiesbaden Business School, Germany
Prof. Dr. Werner Seebacher, Seebacher Unternehmensberatung GmbH; München, Deutschland und Graz, Austria
Prof. Dr. Mathias Schüz; ZHAW, Switzerland
Assistenz Prof. Dr. Markus Wabnegg, MSc MIM; Universität für Weiterbildung Krems, Österreich
Dr. Daniel Wintersberger, University of Birmingham, UK