The study program contains 90 ECTS credits:

  • 12 compulsory modules General Management (36 ECTS)
  • 3-5 elective modules General Management (15 ECTS)
  • Specialization modules (24 ECTS)
  • MBA Thesis (15 ECTS)

Compulsory Modules

Fundamentals of Management (MA)

Contents
  • General Management
  • Accounting
  • Cost Accounting
ECTS-Points

3

Single module bookable

Fundamentals of Economics (EC)

Contents

 

  • Microeconomics: Decision theory
  • Supply and demand
  • Macroeconomic theory
  • Macroeconomic policy
ECTS-Points

3

Controlling & Reporting (CR)

Goals

Participants will be able to

  • reproduce selected aspects of corporate accounting and financial reporting in the context of planning accounting,
  • explain and illustrate the process of budget compilation for practice-oriented planning accounting,
  • carry out the planning of profit, liquidity and balance sheet,
    carry out essential (planning) key figure calculations.
Learning Results

Participants should understand the main accounting/controlling context consisting of Profit Plan, Finance Plan and Budgeted Balance Sheet

They should be able to draw up a budget / a Business Plan for a company

Participants should be able to calculate and to interpret ratios / key figures of a company

ECTS-Points

3

Events

English: | 22/11 - 23/11/2023
German: | 13/12 - 14/12/2023

Corporate Financial Management (FN)

Goals

After successful completion of the module, students should be able to:

  • be able to name the basic principles of corporate finance as well as investment appraisal and apply their methods on the basis of practical examples.
  • be able to use instruments that support financial decision-making.
  • be able to evaluate financing instruments such as bonds and shares.
ECTS-Points

3

Events

English: | 24/11 - 25/11/2023
German: | 15/12 - 16/12/2023

Strategic Management (SM)

Goals

At the end of the module, students will have the following skills and abilities:

  • link key concepts of strategic management and strategic business and environmental analysis.
  • select and apply strategic analysis tools.
  • combine external and internal analyses, interpret them and develop recommendations for action.
  • critically discuss case studies and develop solution scenarios.
  • weigh current social challenges on a strategic management level and design strategic options.
ECTS-Points

3

Events

English: | 11/10 - 12/10/2023
German: | 18/10 - 19/10/2023

Marketing Management (MM)

Goals

Upon completion of the course, students should be able to:

  • Understand marketing approaches and marketing strategies
  • Apply instruments of strategic marketing
  • Design operational marketing instruments in a targeted manner
  • Develop a marketing plan.
  • Explain marketing developments in the area of gender & diversity and other ethical issues.
Learning Results

On successful completion of this module the students will be available to:

  •  Demonstrate an understanding of core marketing principles (K)
  • Practically apply marketing models, theories and concepts (K, T)
  • Evaluate and write marketing plans (C, P)
  • Decision-making skills in relation to marketing management (T)

Key: C-Cognitive/Analytical, K-Subject Knowledge, T-Transferable Skills, P-Professional/Practical skills

ECTS-Points

3

Events

English: | 13/10 - 14/10/2023
German: | 20/10 - 21/10/2023

Human Resources Management (HR)

Goals

After completing the module, students will be able to ...

  • explain the basics and the (strategic) importance of HRM for the organization,
  • plan meaningful measures in the essential fields of action of HRM,
  • structure personnel selection and personnel and competence development from an organizational psychological perspective in an application-oriented way,
  • evaluate central demands from the HR trend literature in a context-related manner.
  • to classify aspects of (gender) diversity in corporate HR work.
ECTS-Points

3

Events

English: | 28/02 - 29/02/2024
German: | 10/04 - 11/04/2024

Leadership (LS)

Goals

After completing the module, students will be able to ....

  • apply central concepts and models of leadership in organizations to operational problems,
  • analyze their own leadership behavior on the basis of the models and concepts they have learned,
  • identify ethical challenges of leadership,
  • explain the causes and effects of destructive leadership behavior.
ECTS-Points

3

Events

English: | 01/03 - 02/03/2024
German: | 12/04 - 13/04/2024

Research Methods (RM)

Goals

After successful completion of the module, students should be able to ...

  • be able to independently develop both quantitative and qualitative research designs to answer research questions and create or test hypotheses.
  • know the basic principles of descriptive and inferential statistics in order to be able to conduct statistical data analyses based on them.
ECTS-Points

3

Events

English: | 10/01 - 11/01/2024
German: | 23/02 - 24/02/2024

Single module bookable

Business Ethics (BE)

Goals
  • Students are able to describe the most important approaches to ethics and apply them to companies.
  • Students will be able to weigh the complex consequences of their decisions for the multitude of stakeholders involved.
ECTS-Points

3

Events

English: | 12/01 - 13/01/2024
German: | 21/02 - 22/02/2024

Business Analytics (BA)

Goals

Upon completion of the course, students should be able to ...

  • understand the tasks and core aspects of business intelligence and analytics and distinguish them from related concepts (e.g. Big Data).
  • correctly formulate concrete questions for data-driven decision making.
  • identify, clean, validate, and prepare for analysis the enterprise data needed to answer them.
  • select appropriate analysis methods and visualize results.
  • understand success factors in the development and implementation of business analytics strategies.
  • know and critically reflect on trend topics in business intelligence and analytics.
ECTS-Points

3

Events

English: | 24/04 - 25/04/2024
German: | 19/06 - 20/06/2024

Managing Complexity & Project Management (CP)

Goals

Upon completion of the course, students will be able to:

 

  • differentiate between causal and complex patterns of thought and action.
  • explain recent systems theory approaches (cybernetics, archetypes of systems modeling and chaos research)
  • analyze complex systems in a business context           
  • to perform methods for dealing with complex systems
  • assess the contribution of projects and programs to business strategies
  • design processes, structures & roles of an organization in relation to "project orientation".
ECTS-Points

3

Events

English: | 26/04 - 27/04/2024
German: | 21/06 - 22/06/2024

Elective Modules

Transformative Management (TM)

Goals

After completing the module, students will be able to 

  • identify drivers of digital and sustainable transformation, and analyze and combine their impact on business models and business functions.
  • evaluate the importance of ambidextry and dynamic capabilities for business.
  • evaluate transformation approaches and derive recommendations for action.
  • differentiate digital and analog business models and develop transformation strategies.
  • evaluate core concepts of sustainable and/or digital business model innovations.
  • evaluate case-based questions in selected fields of action of digital transformation.
ECTS-Points

3

Events

English: | 12/06 - 13/06/2024
German: | 11/09 - 12/09/2024

Knowledge Management & Innovation (KM)

Goals

Upon completion of the course, students will be able to:

  • Explain the business benefits of managing knowledge and innovation in organizations
  • Identify the key success factors and barriers to knowledge transfer in organizations
  • Outline the concept of the "learning organization", the "knowledge spiral" and that of "core competencies", for the business context
  • To differentiate between different types of innovation opportunities in the corporate context
  • To formulate the characteristics of innovative organizations and the DNA of innovators.
ECTS-Points

3

Events

English: | 14/06 - 15/06/2024
German: | 13/09 - 14/09/2024

International Business (IB)

Goals

After completing the course, students will be able to 

  • understand the complexity and challenges of an international environment.
  • name basic theories of internationalization.
  • understand the influence of culture on actions and examine it on the basis of cultural dimensions.
  • name the different internationalization strategies and examine their relevance for corporate success.
  • distinguish between international organizational forms and structures and classify their influence on or interaction with corporate strategy.
ECTS-Points

3

Events

English: | 18/09 - 19/09/2024
German: | 22/05 - 23/05/2024

Managerial Economics (VWL)

Goals

After successful completion of the module, students will be able to                                                                    

  • to describe core topics of microeconomic theory and to apply them to practical problems
  • to differentiate between different market forms and to derive the optimal entrepreneurial decisions in each case
  • to evaluate strategic behavior
ECTS-Points

3

Events

English: | 18/09 - 19/09/2024
German: | 22/05 - 23/05/2024

Business Planning (BP)

Goals

The students will be able to 

a. describe the planning approaches of success, liquidity and balance sheet,
b. create a business plan (with a focus on financial planning) on the basis of integrated profit and financial planning,
c. create, discuss and defend independent planning scenarios.

ECTS-Points

3

Business Simulation (BS)

Goals

Students will be able to

  • identify business management (entrepreneurial) tasks,
  • work out strategic and operative decision alternatives and implement them in the game (deal with conflicting goals),
  • deal with divergent (team) assessments under time pressure, 
  • Prioritize decisions under uncertainty in a holistic networked approach (simulation).
ECTS-Points

6

Applied Business Law (WR)

Goals

Upon completion of the module, students will be able to:

  • Understand the basic concepts and structure of civil law and apply this knowledge to classify and solve simple cases and legal issues.
  • Identify and understand the distinctive features of corporate law as compared to general civil law and, in particular, recognize the interrelationship with general civil law.
  • Understand the basic structures of important ancillary laws of corporate law and use them to solve practical and cross-territorial case studies in corporate law.
  • Explain the most common forms of partnerships and corporations encountered in practice.
  • To independently identify and evaluate typical corporate law problems arising in legal practice.
  • To present and apply the basic structures of labor and social legislation and to categorize the institutional actors of labor life.
ECTS-Points

6

Navigating in a World of Flux

ECTS-Points

6

Specialization Subjects (German)

Agile Organizations & Collective Leadership

Die hoch dynamische, komplexe Umwelt der Zukunft erfordert ein grundlegendes Umdenken darin, was Organisationen sind, und wie sie geführt werden können. Dieser Professional MBA vermittelt nicht nur bewährtes State-of-the-art-Rüstzeug für bekannte Herausforderungen sondern widmet sich vertieft den Anforderungen an die Organisation und Führung von morgen. Er bietet den Studierenden ein tiefgehendes Verständnis für Veränderungsfähigkeit und die bewusste Gestaltung des individuellen und organisationalen Denk- Kommunikations- und Handlungsraumes (‚Collective Mind‘).

Business Controlling & Financial Management

Digitale Transformation in Wirtschaft und Verwaltung – CP

Die digitale Transformation ist ein treibender Faktor der zukünftigen Arbeitswelt und hat Auswirkungen auf alle Bereiche unserer Gesellschaft. Wir müssen uns mit dem dynamischen Wirtschaftsumfeld auseinandersetzen und unser Augenmerk auf ökonomische, ökologische und soziale Aspekte legen. Darüber hinaus spielt die Organisation der Transformation und die persönliche Selbstentwicklung eine entscheidende Rolle, um den Wandel erfolgreich zu gestalten.

Datenmanagement - Data Steward - Certificate Program

Daten sind der Rohstoff für die digitale Transformation. Organisationen stehen heute mehr denn je vor der Herausforderung, Daten für die betriebliche Wertschöpfung zu nutzen. Um dies erfolgreich umsetzen zu können, bedarf es gut ausgebildeter Datenmanager_innen. Im Rahmen des akademischen Kurzprogrammes Datenmanagement – Data Steward schärfen Sie Ihre Fähigkeiten im Bereich Datenmanagement und Datenanalyse, die notwendig sind, damit Unternehmen und Organisationen fundierte Entscheidungen treffen können, um Wettbewerbsvorteile zu generieren. Erweitern Sie Ihr Wissen in einem der zukunftsträchtigsten Berufsfeldern und gestalten Sie die Zukunft proaktiv mit. Das Certificate Program „Datenmanagement – Data Steward“ wird in Kooperation mit der Data Intelligence Offensive durchgeführt.

Leadership

In einer sich stetig wandelnden Arbeitswelt stehen Führungskräfte täglich vor neuen Herausforderungen. Der MBA mit Spezialisierung Leadership vermittelt neben einem breit gefächerten Management Know-how fundierte Leadership-Kompetenzen, die Führungskräfte bei der erfolgreichen Bewältigung ihrer Führungsaufgaben in einem komplexen und dynamischen Umfeld unterstützen.

Sales Management

Erfolgreiche Unternehmen achten auf ein perfektes Zusammenspiel von Marketing und Vertrieb, um die sensiblen Schnittstellen zu den Kund:innen optimal zu gestalten und zu diesen eine nachhaltige Beziehung aufzubauen und zu pflegen. Im Zeitalter der Digitalisierung ist erfolgreiches Sales Management weit mehr als der Abschluss eines Geschäfts - es ist die Kundenzentrierung entlang der gesamten Customer Journey. Lernen Sie, Vertriebsaktivitäten zeitgemäß zu steuern und Kund:innenorientierung umzusetzen.

Specialization Subjects (English)

Aviation Management

The Professional MBA, Specialization Aviation Management Program offers general management education and advanced aviation management expertise. The program is unique and provides students with an in-depth understanding of the air transport industry and the challenges it faces. Simultaneously, the program provides the industry with individuals whose experiences and skills have been enhanced through formal aviation management education. The Professional MBA Program is accredited by FIBAA and ACBSP.

MBA - Spezialisierung Biotech, Pharma & MedTech Management

Die alternde Bevölkerung, chronische Krankheiten sowie zunehmender Konkurrenz- und Kostendruck erfordern die Entwicklung von innovativen Therapien, pharmazeutischen und medizinischen Produkten sowie Dienstleistungen. Die Absolventen des Programms werden darauf vorbereitet, anspruchsvolle Führungspositionen in (bio)pharmazeutischen und medizintechnischen Unternehmen in einem wettbewerbsorientierten internationalen Umfeld zu übernehmen.

Faculty

The international and multicultural faculty of Danube Business School consists of both, renowned professors from our partner universities and top consultants: 


Univ.-Prof. Dr. Barbara Brenner, University for Continuing Education Krems, Autsria
Alessandro Cavelzani, PhD. PsyD.; International Therapist Directory, Italy
Mag.a. Dr. Neha Chatwani; The Workplace Atelier, Austria
Dr. Arne Floh, MSc. PhD; University of Surrey
Felix Holzmeister PhD; Universität Innsbruck, Austria
Prof. Dr. Klaus North; Wiesbaden Business School, Germany
Prof. Dr. Werner Seebacher, Seebacher Unternehmensberatung GmbH; München, Deutschland und Graz, Austria
Prof. Dr. Mathias Schüz; ZHAW, Switzerland
Assistenz Prof. Dr. Markus Wabnegg, MSc MIM; Universität für Weiterbildung Krems, Österreich
Dr. Daniel Wintersberger, University of Birmingham, UK